Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
98 
Seminar: most of the time organized by a private company with the intention of 
training and exchanging on a specific topic, the seminar gathers, without imposed 
regularity, professionals that may be members of this company. 5.7
Venues: refers to a place, a site where an event is organized. On the MICE market, 
the word ―venues‖ is used to talk about restaurants, reception lounges, and 
entertainment centers… 
5.16 Bibliography 

Berridge, G. (2006) Events design and experience. Oxford: Butterworth-
Heinemann. 

Bowdin, G. A. J. (2011) Events management. 3rd ed. London: Butterworth-
Heinemann. 

Columbus, G. and Goldblatt, J. J. (2010) The complete guide to careers in 
special events: step toward success! New York: Wiley. 

Davidson, R. and Rogers, T. (2006) Marketing destinations and venues for 
conferences, conventions and business events: a convention and event 
perspective. Oxford: Butterworth-Heinemann. 

‗Ferdinand, N. and Kitchin, P. (2012) Events management: an international 
approach. Los Angeles, [Calif.]: Sage. 

Getz, D. (2016) Event studies: theory, research and policy for planned events. 
3rd ed. London: Routledge. 
5.17 SUGGESTED READINGS 

Crouch GI, Brent Ritchie JR. Convention site selection research: A review, 
conceptual model, and propositional framework. Journal of Convention & 
Exhibition Management 1997; 

Ladkin A, Weber K. Career aspects of convention and exhibition professionals 
in Asia. International Journal of Contemporary Hospitality Management 2010; 
22 

Rogers T. Conferences and conventions: A global industry Routledge, 2013 

www.incredibleindia.org 

Fyall A, Wanhill GD. Tourism: Principles and Practice, 2008 

Musgrave J. Moving towards responsible events management. Worldwide 
Hospitality and Tourism Themes 2011 
5.18 TERMINAL QUESTIONS
1. Explain the various aspects of MICE management. 
2. Highlight the role of government organizations in the promotion of event 
management