Introduction to event

5.11 FESTIVALS 
The basic needs satisfied by festivals into: physical, interpersonal or social, and 
personal. Moreover Crompton developed a framework which includes seven major 
motives in their study:
a. Novelty: visitors are motivated by the desire of seeking new 
experiences
b. Socialization: visitors are motivated by the interaction with other 
visitors
c. Prestige/Status: desire of positioning oneself in the eyes of others as 
attending special events

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Event Management HM-402 
Uttarakhand Open University 
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d. Rest and Relaxation: motive of escaping from the daily life stress and 
refreshing the mentality
e. Education Value/Intellectual Enrichment: motive of expanding 
gaining new knowledge through attending a festival
f. Enhancing Kinship and Relations/Family Togetherness: enhancing 
kinship and the desire to engage and enhance the family relationship 
Festivals often times include entertainment, food, drink, music, art and games. The 
very best festivals intertwine a sense of friendship and camaraderie.
5.11.1 Festival Planning
Organizing a festival planning team: It will take a large number of people to 
pull off a successful event. The event manager should think ahead of everyone that 
should be involved to ensure they are on board and fully informed of all details. 
They will likely need to focus a large group in organizing the events/task schedule an 
on-site venue manager, possibly a publicity representative, a talent agent, musicians, 
event staff and volunteers. 
Festival Site: When selecting the festival site, there are several things to 
take into consideration. One of the most important is the type of eventthe
company is planning to host. Geographical location and local population, in 
addition to estimated attendance numbers will also help you decide which 
locale is best. Lastly, consider the site‘s services and ease in transportation of 
vendors and attendees in getting to the location.