Introduction to event

Book the Festival Entertainment: Most events of this nature have a 
promoter who will select, negotiate and eventually book the talent. This 
person will take many things into consideration before deciding on the best 
acts to pursue. A good indicator is record sales and if the group was able to 
sell a decent amount of tickets at any nearby venues in the recent past. 
Musical preferences differ by region and the promoter will be aware of 
current trends for the area. The promoter will often times work with the 
bands‘ agents in order to negotiate contracts for live performances and ensure 
the bands have all of the requested accommodations onsite. 
Festival Entertainment: In order for an event to be memorable, it requires 
special entertainment. Usually the entertainment matches the theme.
Festivals are known for providing continuous entertainment, which cover the 
entire kaleidoscope. Event entertainment may include:
 Amusement Rides, 
 Pony Rides
 Vocalists
 Dancers 
 Parades
 Crafts Exhibition 
 Food Exhibition 
 Karate Demonstrations 
 Fireworks
 Live Bands 
 Street Dances 

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Event Management HM-402 
Uttarakhand Open University 
95 
 Magicians
 Celebrity Guests 
 Contests
 Art Shows etc. 
5.12 INDIA AS EMERGING DESTINATION 
India has the potential to become one of the leading event management destination 
globally and the Ministry of Tourism (MoT) putting all its efforts to achieve this 
goal. The capital city New Delhi has been the favourite MICE destination for quite 
some time. The numerous charm of the city varies from ancient monuments to 
excellent shopping options making the business meeting and conference here an 
absolute pleasure. The Ashok, New Delhi, has been hosting meetings and 
conventions on the international scale for more than four decades. Spread over 
16,435 sqft, the pillar-less Convention Hall at The Ashok is a favourite venue for the 
top businessmen and government officials. The Ashok also has a banquet hall, a 
cocktail lounge and an open air theatre in the 3rd floor. Other business meeting 
venues of the capital are the Habitat World Convention Centre, VigyanBhawan and a 
number of hotels with excellent convention facilities including Taj Palace, Maurya 
Sheraton, Le Meridien, etc. 
The city of the Taj, Agra famous for its splendorous Mughal architecture, TajMahal, 
gives an excellent chance to turn the business tour to an ideal heritage tour. The 
Jaypee Palace Hotel and Convention Centre has some nice arrangement to hold 
conventions, conferences and meetings. The convention centre can comfortably cater 
to 1500 delegates whereas equipped with the state-of-the-art facilities, such as audio-
visual recording, satellite uplink and multi lingual interpretation. The sprawling 
banquet hall here has a capacity to hold 350 guest with exclusive pre-function area 
for 200 guests and an attached garden for 300 guests. The hotel has successfully 
hosted a number of national and international gatherings till date. 
The India Convention Promotion Bureau (ICPB) has been set up under the patronage 
of the Ministry of Tourism to promote India as a venue for International Conferences 
and Exhibitions. This non-profit organization, with members comprising national 
airlines, hotels, travel agents, tour operators, tourist transport operators, conference 
organizers, etc. participate in International MICE Tourism trade fairs like IMEX in 
Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the 
Indiatourism overseas offices. India is also being promoted as a preferred Meetings, 
Incentives, Conferences and Exhibitions (MICE) destination through the Global 
Incredible India media campaign and through Road Shows and Seminars conducted 
by the Indiatourism offices overseas. Ministry of Tourism also provides Central 
Financial Assistance for setting up of Conventions Centres as part of the scheme for 
Large Revenue Generating projects.