Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
20 
2.20 Suggested Readings 
2.21 Terminal Questions 
2.1 INTRODUCTION 
Events give organisations the opportunity to showcase their activities or services in 
the community. Events are an important part of community life and it is a rewarding 
experience to contribute to a successful event. However, anyone who has been 
involved in running an event understands how daunting the task can be. This unit has 
been designed to provide an insight to prepare a comprehensive Event Management 
Plan. The activities included in this unit can be used to plan any event an 
organisation conducts. 
2.2 OBJECTIVE
On completion of this unit a learner should: 

Know about different stages of event planning 

Know about the roles and responsibilities of people involved in planning and 
delivering of events

Be able to plan and develop timeline for event management

Be able to review the planning and delivery of a event 
2.3 EVEN PLANNING
Event management is the process by which an event is planned, prepared and 
produced. As with any other form of management, it encompasses the acquisition, 
allocation, direction and control of resources to achieve one or more objectives. An 
event manager‘s job is to oversee and arrange every aspect of an event, including 
researching, planning, organising, implementing, controlling, and evaluating. 
Event Planning is a process of creating, communicating and implementing a more 
operational roadmap to guide the actions, policies and decision-making. It should 
align with the strategic plan and assist in its implementation . 
The plan of an event management company is simply the document which lays out 
the resulting directions, actions and implementation schedule. It is typically focussed 
on the short term operational horizon generally one to three year . These Plans are 
typically created to guide the internal operations of an enterprise, and summarise its 
operational and financial objectives for the near future and to indicate how these 
objectives will be achieved and monitored.
It provides a roadmap to guide actions and is continually modified as conditions 
change and new opportunities or threats emerge. While it should be fundamentally 
targeted at guiding regular operations, it should also be adaptable to account for new 
opportunities and challenges 

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