Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
18 
1.16
SUGGESTED READINGS 
Allen, J. et al., 2011. Festival & Special event management. 5th edition. John Wiley 
& Sons: Brisban 
G. 
Masterman, 
Strategic 
Sports 
Event 
Management 
An 
International 
Approach(Elsevier Butterworth-Heinemann, Great Britain ne 
Jago, L. and Shaw, R., 1998. Special Events: a conceptual and differential 
framework. Festival Management and Event Tourism 
1.17 TERMINAL QUESTIONS
Q1 What are the benefits of hosting events for the growth and development of a 
region. 
Q 2 Explain the role and responsibilities of various committees in event management 

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Event Management HM-402 
Uttarakhand Open University 
19 
UNIT: 02 
EVENT MANAGEMENT PLANNING 
Structure
2.1
Introduction 
2.2
Objectives
2.3
Event Planning 
2.3.1 Benefits of Event planning 
2.4
Forces affecting Event planning 
2.4.1 Conducting An Environmental Scan 
2.5
Steps in Event Management Plan 
2.5.1 Starting off 
2.5.2 Feasibility
2.6
Operational Planning
2.7
Finances and Budgets 
2.7.1 Sponsorship 
2.7.2 Sponsor ship Development Plan 
2.8
Organize a team 
2.9
Blue Print of Functional Area
2.9.1 Venue, Logistics and Ambience 
2.9.2 Site Plan 
2.10 Sample Site Plan 
2.10.1 Security Check posts
2.10.2 Power & Lighting 
2.10.3 Water 
2.10.4 Sanitary facilities
2.10.5 Risk Management
2.11 Marketing
2.11.1 Celebrities in Events
2.11.2 Promotional Tools 
2.12 Preparing for Event Operations
2.12.1 Managing Chief Guest 
2.12.2 Event Entertainers
2.13 Close-Down, Evaluation, and Legacy 
2.13.1 Event evaluation techniques 
2.14 Event Planning Timeline
2.14.1 Six Months Ahead of Event 
2.14.2 Four Months Ahead of Event
2.14.3 Two Months Prior to Event 
2.14.4 One-Two Weeks Ahead 
2.14.5 One Day Ahead
2.14.6 Event Day
2.15 Post-Event
2.16 Greening Your Event
2.17 Summary 
2.18 Glossary 
2.19 Bibliography 

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