Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
42 
successful event planning it is important to understand and appreciate the role of 
stage manager, importance of branding, various attributes of leadership, and 
significance of budgeting and importance of feedback. 
3.2 OBJECTIVES 

To understand the importance of the stage management 

To identify the role of branding in event management
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To study the concept and advantages of Budgeting 

To understand the various leadership skills required in event management. 

To evaluate the role of feedback in event management
3.3 STAGE MANAGEMENT
The stage manager plays a major role in the production and performance process of 
any event company. In large theatres and venues they could also be in an executive 
position making decisions on staging logistics and overseeing the technical 
procedures for resident and visiting companies in a wide range of art forms. At the 
other end of the scale they could be attached to a small touring company doing all 
the technical jobs as well as being company manager. The role will vary depending 
on the size and type of the organisation and on the scale of the event being hosted. 
In all cases the Stage Manager will have a supervisory position, leading the team of 
production operatives and technicians. This may include the deputy stage manager 
(DSM), assistant stage manager (ASM), stage crew and lighting and sound 
technicians. The stage manager also ensures clear communication between all the 
teams working on the show. We shall discuss the skills and techniques needed for 
pre-rehearsal planning, the rehearsal and fit-up processes and post-production for a 
stage manager. 
3.3.1 Responsibilities of Stage Manager
The Stage Manager is a key position in any successful event. The position has a 
unique function because it serves the dual function of assistant to the director and 
production staff during the rehearsal period and then becomes the person in charge of 
the event during the actual performance. Each event will make different and unique 
demands of the Stage Manager. The duties and responsibilities listed here may serve 
as a guide to help create a successful experience. 
a. General: To meet live event requirements, the stage manager distributes 
stage plans to stage crew and venue management. He coordinates stage crew 
activities and assists with or supervises stage preparation including 
unloading, setup and positioning of concert stage elements, such as 
instruments, equipment or background sets. If he sees a health, safety or 
logistics issue, he works with the act and venue management to modify the 
plans. He also makes certain that an act receives everything requested for 
backstage facilities, such as specific beverages or food. 
b. Technical: A stage manager also supervises technical matters. He reviews 
concert technical requirements with various people involved in planning the 

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