Introduction to event

Partners 
Sponsors 
Revenue 
Ticket sales 
Event ticketing sites 
Other guest revenue 
Business budgeting 
software 
Sponsorships 
Success factors determine the positive outcomes of implementing events. They have 
to be identified by events implementers from the conception phase. But events 
environments are dynamic; therefore a permanent monitoring of these factors is 
needed .Whenever necessary the event manager should influence certain factors in 
order to increase chances of accomplishing success criteria. 
Impact Indicators: The objectives and event goal provide the framework for event 
evaluation. Achievement of each objective is measured by its accompanying results 
and benefits (outcomes). Achievement of the event goal is measured by impact 
indicators. The evaluation of these indicators will measure the extent to which the 
desired change has occurred. The indicators must be quantifiable and documented, 
and should include target numbers and tracking systems. The evaluation will 
consider the indicator, the mechanism for tracking the indicator and the target 
number or situation at the end of the event period. Reference to the pre-grant status 
of the indicator and final target for the indicator will greatly assist in event 
evaluation 
3.7.3.1 
Methods 
The event is likely to have several objectives to evaluate, and several different 
methods of evaluation might be needed. – 
What methods will be used to measure the results and benefits? What records will be 
maintained? The evaluation plan must include the method used to determine whether 
the objective was accomplished, and whether the desired change actually occurred.
One such method is reporting method as a crucial part of the evaluation plan and 
the frequency and responsible parties must be specified:
 How many total measurements will be taken?
 How frequently will the data be collected and by what means? 
 What will be done with the data? 
 How will the data be analyzed and what form will the report take? 
REPORTING: In addition to evaluating the final event results, one also should 
regularly monitor and evaluate the event‘s progress in carrying out work plan 
activities, completing event objectives and staying within the approved event budget.

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