Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
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This process evaluation determines whether the event was conducted in a manner 
consistent with the plan and whether the event activities contributed to the success of 
the event. In other words, was the plan followed, and was the plan effective in 
achieving the objectives? This part of the evaluation plan is used to effectively 
manage the day-to-day and week-to-week activities and is the basis of regular 
progress reports prepared for the event‘s funder.
Many funders requires reporting on progress made towards achieving the impact 
indicator target numbers, and annual reporting on the results and benefits outlined in 
the event work plan. 
The primary stakeholder will have different viewpoints of the success of a event. 
The client will be focused on the outcomes of the event, the deliverables. The focus 
will be on the goals and objectives of the event, more especially on the scope and 
quality aspects of the deliverables. In certain instances, time and costs issues are of 
secondary importance but could be just as important as the former aspects. The scope 
and quality of the event has been identified as the most influential factor among the 
elements of the iron triangle. The performance in cost and time schedule will be 
measured, similar to scope, against the final values and the relative magnitude of the 
variances. Certain variances can be justified, but the unjustified variance will 
influence the judgment whether the event was a success or not. Independent of the 
above, the perception of success can be influenced by issues such as responsiveness 
of the team to client requests for changes, punctuality at meetings, communication or 
the lack thereof, personality clashes and other people issues. These issues can be 
grouped into team morale and client satisfaction, and are harder to measure and 
quantify 
3.8 SUMMARY 
This unit provides a road map in understanding the role of stage manager, to 
accomplish the objectives by describing how the branding t is to be executed, 
monitored and controlled, identifying the role of leadership to effectively 
communicate with stakeholders , role of budgeting and feedback in managing events 
. 
A event is temporary, unique, and the product of a multifaceted and progressively 
elaborated process that produces a solution for a specific objective. For the 
endeavour to be successful, the event must be accomplished on time, within budget, 
and to the appropriate degree required to satisfy the objective. For success to be 
achieved, the event manager must be skilled and operate in an environment which 
enables a event team to function. Excellence in event management should be 
viewed as the positive trend in the performance of successful events in a 
progressively elaborative manner to produce the deliverable results .