Introduction to management


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Figure-25.5 Typology of OD Interventions Based on Target Groups (French and Bell, OD) 

 

Target 



Group 

  Interventions 

Designed to Improve Effectiveness 

 

Individuals 



  - 

Life 


and 

career-planning 

activities 

- Coaching and counseling 

- T-group (sensitivity training) 

- Education and training to increase skills, knowledge in   the 

area of technical task needs, relationship skills, process skills, 

decision making, problem solving, planning goal setting skills 

- Grid OD phase 1 

- Work redesign 

- Gestalt OD 

- Behaviour modeling 

Dyads/Triads 

  - 


Process 

Consultation 

    -Third-party 

peace-making 

    - 

Role 


negotiation 

technique 

    - 

Gestalt 


OD 

Teams and Groups   

 

- Team Building- Task directed and process directed 



- Gestalt OD 

- Grid OD phase 2 

- Interdependency exercise 

- Process consultation 

- Role negotiation 

- Role analysis techniques 

- Startup team-building activities 

- Education in decision-making, problem-solving,  planning, goal 

setting in group setting 

- Team MBO 

- Appreciation and concerns exercise 

- Socio-technical system (STS) 

- Visioning 

- Quality of Work Life (QWL) programmes 

- Quality Circles 

- Force-field analysis 

- Self-managed teams 

Inter-group Relations  

 

- Inter-group activities- Process directed and task directed 



- Organizational mirroring 

- Partnering 

- Process consultation 

- Third-party peace-making at group level 

- Grid OD phase 3 

- Survey feedback 

Total 

Organization 



  - 

Socio-technical systems (STS) 

- Parallel learning structures 

    - 


MBO 

(participation 

forms) 

    - 


Cultural 

analysis 

    - 

Confrontation 



meetings 

    - 


Visioning 

    - 


Strategic 

planning/strategic management activities 

    - 

Grid 


OD 

phases 


4,5,6 

    - 


Inter-dependency 

exercise 

    - 

Survey 


feedback 

    - 


Appreciative 

inquiry 


    - 

Search 


conferences 

 

 



 

 

- Quality of work life (QWL) programmes 



    - 

Total 


Quality 

Management 

(TQM) 

 

 



 

 

- Physical Settings 



 

 

 



 

- Large-scale systems changes



 

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 Verifiable: The form of presentation should allow recipients to test the validity 

and accuracy of the data fed back to them. 

(v)   

Limited: Too much feedback causes an information overload, and so only 



significant highlights should be presented.  

(vi)  


Controllable:  Recipients should be given information on situations that 

they can directly control. 

(vii)   Comparative: Comparative data let recipients know where they stand in 

relation to others. 

(viii)   Inspiring: Recipients must see feedback information as a beginning and a 

stimulus for action rather than as a final statement.  

Feedback that meets these criteria should be fed back to organizational subgroups, 

as the situation allows, until all employees have had a chance to see where and 

how they fit. At that point, interventions such as life and career planning, skill 

development, team building, and role analysis can be introduced. 



3)  

Inter-group Interventions  

Organizational development seeks an intergroup development. Conflict situations 

between groups are identified and analyzed. Confrontation meeting (mirroring) 

may be used for inter-department cooperation. Inter-group development seeks to 

change the attitudes and perceptions that groups have of each other. A popular 

method for improving inter-group relations is problem solving. In this method 

each group meets independently to develop lists of perceptions of itself, the other 

group, and how it believes the other group perceives it. The groups then share 

their lists, after which similarities and differences are discussed. Differences are 


 

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clearly articulated and the groups look for the causes of the disparities. The 

groups can now move to the integration phase, i.e. working to develop solutions 

that will improve relations between the groups. Basically organization mirroring 

is meant to give feedback to work groups regarding how other groups view each 

other. The aim of this intervention is to improve inter-group relations and increase 

organizational effectiveness. 



4)  

Organizational Interventions 

The important intervention of total organization is-Grid OD intervention is used 

to bring about change in the entire organization and improve organization 

effectiveness. It is based on managerial grid of Blake and Mouton (1964). Various 

six phases of OD grid training are summarized in Figure-25.6 

Figure-25.6 OD Grid Training 

  

Grid OD 

(i) Training 

(ii) Team Development 

(iii) Inter-group 

d

l



t

(iv) Organizational goal-

tti

(v) Goal attainment 



(vi) Stabilization 

 

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(i)  

Laboratory- Seminar Training: The purpose of this is to introduce the 

participants to the overall concepts and materials used in grid training. In 

this first focus on training e.g. manger’s styles-training to managers is 

imparted so that high score on both, i.e. concern for production and 

concern for people is achieved which is desirable. 

(ii)   Team Development: Members of the same department are brought 

together to chart how they are going to attain 9, 9 position on the grid. In 

this emphasis is on improving both boss-subordinate relationships and 

team effectiveness. Here focus is laid on diagnosis meetings, task 

achievement, building relationships, role clarification and mutual 

expectations. 

(iii) 

  Inter-group development: Here trust is on improving coordination



cooperation, relieve tensions and solve problems jointly. Here focus is on 

group-to-group. Conflict situations between groups and identified and 

analyzed. Another intervention is third party peace making. It is designed 

as an inter-group intervention where OD consultant acts as a mediator in a 

conflict situation. 

(iv)  


Organizational goal-setting: Members agree upon the important goals for 

the organization, in the manner of management by objectives. 

(v)  

Goal attainment: In this participants attempt another strategy used is to 



accomplish the goals which they set. 

 

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(vi) 

  Stabilization: Stabilize positive changes and identify new areas of 

opportunity for the organization after evaluation of overall programme is 

conducted. 

The other OD intervention strategy is Transactional Analysis, it makes the 

employees understand themselves. People understand their own ego states and 

those of others to understand the principles behind the transaction. It suggests 

more meaningful ways to interact with one another. It is used for developing the 

managerial personnel and employees. It helps to understand and analyze the 

transactions with others. The transaction may be complementary, crossed, ulterior 

or others. It also helps process consultation, third part peacemaking and team 

building. 



3.  

Follow-up: Effective OD programs do not end abruptly when the intervention 

phase is completed but, rather, require a carefully monitored refreezing period to 

ensure lasting change. This follow-up phase has two objectives: the effectiveness 

of OD interventions needs to be evaluated, and steps need to be taken to maintain 

the changes that have been introduced. These two objectives are explained below: 

(a)  

Evaluating the OD program: Evaluating changes in any complex social 

system is never easy. A statistical analysis of 126 studies involving OD 

intervention yields following insights:  

(i)  


combined interventions were more effective at improving 

employee attitudes and satisfaction than were single technique 

interventions;  


 

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(ii)  

team building was the most effective OD intervention for 

improving attitudes and satisfaction; and  

(iii)   OD intervention tends to have a stronger influence on attitudes 

than on satisfaction.   From a research perspective, objective 

evaluation should be a part of every OD program, even though 

they are difficult, time consuming, expensive and hence largely 

unappealing from an administrative standpoint. Claims of 

improvement because of an OD program are virtually impossible 

without an objective evaluation of results. 

(b



 Maintaining positive change: The purpose of any OD program is to 

induce organizational members to behave differently. Although the 

various OD interventions are designed to persuade individual to 

experiments with new modes of behaviour, permanent behaviour change is 

a different matter. Only skillful unfreezing and exciting, relevant, and 

innovative OD interventions will generate individual commitment. But 

after enthusiasm among organization members is achieved and the culture 

shifts in a positive direction, no barrier to change is too great to be 

overcome. 

25.7   SUMMARY 

In general OD efforts are designed to bring changes in the conceptual 

environment of an organization as well as in the outlook of the organizational 

members. Each member begins to see himself as a resource to others and is 

willing to lend his support to his colleagues when it is needed. The conceptual 



 

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environment brings about open and free expression of feelings, emotions and 

perceptions. The change must be for the better so that it develops the organization 

and such organizational development should be directed towards improvement in 

organizational health and welfare of the members. The basic purpose of such 

development is to improve the operational as well as interpersonal skills of 

employees and it also helps members to develop interpersonal competence 

including communication skills and an insight into themselves and others. It 

improves communication channels at all levels of the hierarchy and build team 

spirit among workers as that their inter-group relationships are highly cordial.  

25.8 SELF ASSESSMENT EXERCISE

 

1.  What do you mean by organizational development? Explain why OD is necessary 



even in a stable environment. 

2.  Describe in detail the objectives of OD program. 

3.  ‘Organization Development process is useful’. Comment. How is it carried out. 

4.  What do you mean by OD interventions? Describe the various OD interventions 

and explain as to how they improve the functioning of the organizations? 

25.9 SUGGESTED READINGS 

1.  Louis A. Allen, Management and Organization, McGraw-Hill Kogakusha, Ltd. 

2.  Jit S. Chandan, Organizational Behaviour, Vikas Publishing House. 

3.  Fred Luthans, Organizational Behaviour, McGraw-Hill. 

4.  Stephens P. Robbins,” Organizational Behaviour”, Prentice-Hall India. 



5.  Laurie J. Mullins,” Management and Organizational Behaviour”, Pitman. 

 

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