E.g. a domestic chat, a telephone conversation, a business letter... 4 main variables for the choice of situational features: - FIELD, or SUBJECT MATTER;
- MEDIUM or MODE (e.g. speech or writing);
- TENOR (the relations between participants, their social roles which influence the degree of formality).
- FUNCTION (didactic, informative, etc)
E.g. TV sports commentary: - Special vocabulary reflecting the subject;
- Audio-visual medium;
- Fairly informal relations with the audience;
- Functions – describing, evaluating.
Register-switching Changing or mixing different registers to achieve the desired effect. E.g. Lecture: Written form vs Oral presentation (different degree of formality). E.g. Two households – one olive and one dairy, Both born to strike… To overthrow the grudge of generations… The union of butter and oil. (a TV commercial for butter and olive oil spread – an allusion to ‘Romeo and Juliet’)
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