Marketing Strategy and Competitive Positioning pdf ebook

tional Food Marketing Company: Marketing Director, 
International Food Marketing Company; 140-141 The 
Financial Times Limited: Rachel Sanderson (2017), 
Moncler scraps catwalk shows for the social media 
generation, © The Financial Times Limited 2019. All 
Rights Reserved; 143 Marketing Science Institute: Day, 
G.S. (1997), ‘Aligning the organisation to the market’, 
in D.R. Lehmann and K.E. Jocz (eds), Reflections on 
the Futures of Marketing, Cambridge, MA: Marketing 
Science Institute; 144, 145 Harvard Business Publish-
ing: Hamel, G. (1996), ‘Strategy as revolution’, Har-
vard Business Review, 74 (4), 9 –82; 144 Harvard 
Business Publishing: Porter, M.E. (1996), ‘What is 
strategy?’, Harvard Business Review, 74(6), 61–78; 146 
John Wiley & Sons: Grant, R.M. (1995), Contempo-
rary Strategy Analysis, 2nd edn, Cambridge, MA: Basil 
Blackwell; 147 John Wiley & Sons: Helfat, C.E., Fin-
kelstein, S., Mitchell, W., Peteraf, M.A., Singh, H., 
Teece, D.J. and Winter, S.G. (2007), Dynamic Capa-
bilities: Understanding Change in Organisations, 
Oxford: Blackwell Publishing; 148 The Institute for 
Operations Research and the Management Sciences: 
Zollo, M. and Winter, S.G. (2002), ‘Deliberate learning 
and the evolution of dynamic capabilities’, Organisa-
tion Science, 13(3), 339–51; 151 Interbrand: (Table 6.1) 
Interbrand “Best Global Brands” ranking data (2009, 
2013, 2018); 154 Mujirushi ryohin: Mujirushi ryohin; 
157 Audi AG: Audi AG; 161 Institute for Operations 
Research and the Management Sciences: Zollo, M. and 
Winter, S.G. (2002), ‘Deliberate learning and the evolu-
tion of dynamic capabilities’, Organisation Science, 
13(3), 339–51; 163 Harvard Business Publishing: (Fig-
ure 6.9) Adapted from Hamel, G. and Prahalad, C.K. 
(1994), Competing for the Future, Boston, MA: Har-
vard Business School Press; 164-167 (Case Study 6.1