ness Publishing: Shapiro, B.P. and Bonoma, T.V.
(1990), ‘How to segment industrial markets’, in R.J.
Dolan (ed.), Strategic Marketing Management, Cam-
bridge, MA: Harvard Business School Press; 199-201
The Economist Newspaper Limited: The Economist
“First-class air travel is in decline” Print edition, Inter-
national Mar 9th 2019, DUBAI; 202-203 The Financial
Times Limited: Long, C. (2018) Sole woman: Nike
embraces female footwear, 28 February. © The Finan-
cial Times Limited 2019. All Rights Reserved; 205
Springer Nature: Palmatier, R. and Sridhar, S. (2017),
Marketing Strategy: Based on First Principles and Data
Analytics, Palgrave; 206 University of Chicago Press:
Evans, F.B. (1959), ‘Psychological and objective factors
in the prediction of brand choice’, Journal of Business,
32, October, 340–69; 209 Taylor & Francis Group:
(Figure 8.1) Based on Maier, J. and Saunders, J.A.
(1990), ‘The implementation of segmentation in sales
management’, The Journal of Personal Selling and
Sales Management, 10(1), 39–48; 212 SAGE Publica-
tions: (Table 8.1) Based on Punj, G. and Stewart, D.W.
(1983), ‘Cluster analysis in marketing research: Review
and suggestions for applications’, Journal of Market-
ing Research, 20(May), 135–48; 215 John Wiley &
Sons: Calder, B.J. (1994), ‘Qualitative marketing
research’, in Richard P. Bagozzi (ed.), Principles of
Marketing Research, Boston, MA: Blackwell; 217
Pearson Education: Tull, D.S. and Hawkins, D.I.
(1993), Marketing Research: Measurement and
Method, 6th edn, Englewood Cliffs, NJ: Prentice Hall;
226-229 The Financial Times Limited: (VBox 8.2 and
Figures 8.9, 8.11 & 8.12) John Gapper (2018) How mil-
lennials became the world’s most powerful consumers,
The Financial Times. © The Financial Times Limited
2019. All Rights Reserved; 227 The Financial Times
Limited: (Figure 8.9) John Gapper (2018) How millen-
nials became the world’s most powerful consumers,
The Financial Times. © The Financial Times Limited
2019. All Rights Reserved; 230 Hachette: Clavell, J.
(ed.) (1981), The Art of War by Sun Tzu, London:
Hodder and Stoughton; 230-231 The Economist News-
paper Limited: “Harley-Davidson brought low by tar-
iffs and demographics” Sales keep plunging in the
home market, The Economist Print edition, Business
Feb 2nd 2019, MILWAUKEE; 232 Taylor & Francis
Group: (Figure 9.1) Adapted from Piercy, N.F. (1997),
Market-Led Strategic Change: Transforming the Pro-
cess of Going to Market, 2nd edn, Oxford: Butterworth-
Heinemann; 232 The Financial Times Limited: Porter,
quoted in Jackson, T. (1997), ‘Dare to be different’,
Financial Times, June 19. © The Financial Times Lim-
ited 2019. All Rights Reserved; 233 Stanley Marcus:
Stanley Marcus of Neimann Marcus; 235 The Market-
Do'stlaringiz bilan baham: |