xvii
PUBLISHER’S
ACKNOWLEDGEMENTS
Management: Analysis, Planning, Implementation and
Control, 9th edn, Hemel Hempstead: Prentice Hall
International;
174 Jay Reno: Jay Reno, Feather Furni-
ture Founder;
174 McGraw-Hill Education: Ries, A.
and Trout, J. (1982), Positioning:
The Battle for Your
Mind, New York: McGraw-Hill;
176 Taylor & Francis
Group: Piercy, N.F. and Morgan, N.A. (1993), ‘Strate-
gic and operational market segmentation: A manage-
rial analysis’,
Journal of Strategic Marketing, 1,
123–40;
179 Centaur Media plc: Rogers, C. (2017), The
Shrinking and Emerging Demographics that Marketers
need to know, Marketing Week, 13 March;
179 Elaine
Rogrigo: Danone’s Chief Strategy and Insights Officer,
Elaine Rogrigo;
181 The Market Research Society:
(Table 7.1) from Occupation Groupings:
A Job Dic-
tionary, 6th ed, 2006. ttps://www.mrs.org.uk/pdf/
occgroups6.pdf. The Market Research Society;
189
Centaur Media plc: Rogers, C. (2019), Why behaviour
beats demographics
when it comes to segmentation,
Marketing Week, April 16;
195 The European Market-
ing Confederation: McDonald, M. (2017), Market Seg-
mentation: still the
bedrock of commercial success,
The Marketing Journal, October 17;
196 Laing Henry:
Laing, H. (1991), Brand Advertising Targeting System,
London: Laing Henry;
196 Centaur Media plc: Young,
D. (1996), ‘The politics behind market segmentation’,
Marketing News, October 21, p. 17;
196 Harvard Busi-
Do'stlaringiz bilan baham: