Microsoft Word Revised Syllabus Ver doc

Spoken Media
Language according to its various kinds of patterning can be broken down into what 
we 'levels'. Language, thus, can be thought of as organized noise. Language, whether spoken 
or written, has a substance; this is the material aspect of language. The substance may be 
phonic or graphic but for the movement we will consider only the phonic. The noise, then, is 
substance. Language also has a form; this is the organization, in language, therefore, we can 
recognize a level of Substance and a level of form. Thus for a complete description of 
language one has to account for the form, the substance and the relationship between the form 
and situations. The study of this relationship could be called the semantic level, but since it 
involves an approach to meaning rather different from that normally implied by 'semantics' 
we may refer to this as the 'contextual’ level the 'content' here being the non-linguistic 
environment.

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Platform speech
Platform speech is the one that is used in a formal speech making situation where a 
speaker communicates his/her thoughts, ideas, etc., about topic to a larger audience. A good 
public-speaking is one in which a skilful speaker with a clean purpose analyses the audience 
and occasion carefully and wisely, selects a suitable topic, pre-plans the organization and 
content of the message, delivers the speech with appropriate gestures and vocal intoxications, 
phrases the ideas in suitable language for the hearers, carefully reads the audience's response, 
accommodates the ideas to the audience both in the planning and delivery of speech and 
achieves "his or her purpose by gaining the suitable audience response".
Language as a vehicle of communication plays a major role in platform 
communication. No matter how learned or a wise a speaker is, he/she will be totally 
powerless, completely ineffective and absolutely handicapped. If he/she cannot transmit 
his/her knowledge, convey his/her ideas and communicates thoughts to the audience in a 
forceful, crisp, clear, coherent, effective and convincing manner. The choice of language 
variety, the way it is used and the manner it is articulated create an impact on the audience, 
convince and influence them to the speaker's way of thinking and urge them to action.