Ministry of higher and secondary special education samarakand state university named after sharof rashidov

Topic 13. Methods of determining the economic efficiency of e-commerce systems
Methods of assessing the effectiveness of e-commerce systems. Technical and economic indicators of e-commerce systems. Description of marketing indicators of eCommerce efficiency. Evaluate the effectiveness of the company's website.
Topic 14. Electronic trading. Differences between eCommand and traditional form of sale
Online store. Internet store. Internet auction. Ways to attract customers. Tools for psychological impact on the customer. Methods of providing information about the product. Methods of purchase. Access
Topic 15. Internet advertising features, tools, methods. Forms and criteria for determining the methods of advertising campaigns
Basic concepts about used Internet advertising. Price models for ad placement. Online advertising tools. Basic concepts about used Internet advertising.
Topic 16. Payment systems on the Internet: principles, their classification (credit and debit), payment schemes, advantages and disadvantages
The concept of electronic money . Advantages and disadvantages of electronic money. Electronic money security rules. Electronic payments . Bank payment cards. Classification of plastic cards . Types of smart cards. Electronic payment systems . Internet banking
Topic 17. Financial systems on the Internet.
Internet banking: conception, banking services market, advantages. History of the development of Internet banking. Opportunities for remote banking services. Prospects for the development of Internet banking in Uzbekistan. Mobile banking system.


III. Instructions and recommendations for practical (or seminar or laboratory) exercises.
The following topics are recommended for practical training:

1. 
   CRM technologies (relationships with customers)
   
2. 
   Technologies of SRM (relationship with supplier) and SCM (chain management)
   
3. 
   Promotional activities (design - studios, banners, advertising agencies, hosting service)
   
4. 
   E-commerce and Internet commerce: principle, development history, categories, organizational and economic models (B2B, B2C, C2C)
   
5. 
   Methods of determining the economic efficiency of e-commerce systems
   
6. 
   Electronic trading. Differences between eCommand and traditional form of sale
   
7. 
   Online trading systems: shops (web windows, virtual stores, automated sales systems - automated)
   
8. 
   Internet auctions: concept, types, work schemes, participants' risks, goods sold
   
9. 
   Internet platforms: principle, structure, types. Business model of sales pitches
   
10. 
    Internet advertising: features, tools and methods. Criteria for selecting forms and methods of advertising campaigns
    
11. 
    Electronic PR. E-branding. Affiliate programs. Marketing and the Internet. Email marketing.
    
12. 
    The content and content of mobile commerce. Payment methods for purchasing goods (services). IP telephalia. Prospects for the development of the mobile commercial market. Internet-logistics.
    
13. 
    Payment systems on the Internet: principle, their classification (credit, debit), payment schemes, advantages and disadvantages
    
14. 
    Electronic payment instrument. Payment systems of Uzbekistan: examples, short comparative analysis. Strategy for moving payment systems' methods of obtaining rating ratings
    
15. 
    Financial systems on the Internet. Internet banking: concept, banking services market, advantages, main features of modern Internet banking systems, history and development trends
    
16. 
    Security issues in the Internet space of security of economic activity
    
17. 
    eCommerce protocols. Electronic signature (concept, characteristics of open key infrastructure for an electronic signature, basic approaches to creating digital signature schemes