Option 1 Definitions of management

Оption number 18
1.Information links in the management system
Link management is a means to find, access, edit, store, structure, organize, and analyze all the links that an organization uses and shares. This includes both internal links that are accessible only within the organization by its members as well as external links shared outside the organization.Why does your company need link management?1. Protect and market your brand with custom public linksWith link management, you have absolute ownership of the links you share publicly, outside the (virtual) walls of your company.You can edit and brand your business links using custom domains and custom slugs (back halves of the URLs). It is useful for protecting as well as marketing your brand, as we saw in the IKEA example.2. Organize and structure information Link management is equivalent to organizing information because virtually all kinds of information you work with today lives inside links. This can range from something as public as a blog post on your website to confidential company data such as your customer data in your CRM software. 3. Speed up information discovery If you constantly have hundreds of tabs open, one with the said spreadsheet, you may have to spend a few minutes looking for it. And your colleague will need to wait for the link, wasting a few precious minutes of their own. Contrast this with a scenario where you created a short link to the spreadsheet called x/marketing-budget and shared access to the link with your colleague. 4. Facilitate faster information sharing and collaborationWhen links are organized and not scattered about haphazardly in emails and chats and open tabs and bookmarks, information becomes easier to find and access. When information becomes easier to find, collaboration becomes seamless.5. Create single source of truth for important resources Every organization has information that’s public knowledge within the organization. 6. Build an enterprise knowledge hub With single sources of truth for common resources, the next logical step would be to collate these and create an enterprise knowledge hub, where everyone can login to find what they need, instantly. 7. Track and optimize the performance of business assetsOne of the greatest benefits of using link management software is being able to track the links you create and share. This unlocks click data that you can use to make better business decisions. You can use external link tracking and insights to find out if a marketing campaign is getting the expected traction.