O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent moliya instituti shadmanbekova Kamola Amaliy ingliz tili fanidan mustaqil ta’limni tashkil etish bo‘yicha

Exercise 1. Read the text and answer the questions.
1. What is marketing strategy?
2. What does marketing strategy include?
3. What is the company’s marketing plan?
4. What are the stages of a marketing plan?
5.What are the four Ps?


Exercise 2.Complete the text with the words in the box
( brand awareness, market leader, product mix, brand names, product lines, profitability, brand loyalty, market share)

Proctor & Gamble is a very well-known company in the household and personal goods sector. It has 22 different (1)… including baby care, cosmetics, household cleaners, laundry, etc. The combination of all these makes up P&G's (2)… (= product range). P&G has many well-known (3)… such as Ariel, Pampers, Pantene, but notice that the brand is not the same as the company name (although in other companies it is). P&G spends a very large marketing budget maintaining the (4)… of its customers - it wants them to be satisfied and committed to further purchases. But even larger sums are needed when it launches a new product- (5)… (= brand recognition) has to be built up from zero. What about P&G's pricing policy? Well, they are a (6)… so they don't have to set artificially low prices to gain sales volume and (7)… Instead, they can focus on (8)… - maximizing revenue and minimizing costs.

Task 3. Grammar


Exercise 1. Complete the sentences with the appropriate passive form of the verbs in the box.

accuse discuss estimate found know own supply sell

1 A number of multinational enterprises taking advantage of lower wages and labour

standards abroad . . .. . . . . . . . . recently .... . . . . . . . . . . . . of practising unfair competition.
2 Arnontov's last painting, Crescendo, . . . . . . . . . . . . . . . . . . . . . . . . . . . at auction tomorrow. Its value . . . . . . . . . . . . . . . . at $lm-$1.5m.
3 Currently seven of the UK's airports . . . . . . . . . . . . . . . . . . . . . . . by a company called the British Airports Authority.
4 Google . . . . . . . .. . by Larry Page and Sergey Brin in 1998.
5 Liquid petroleum gas, which . . . . . . . . . . . also . . . . . . . . . . . . as propane, is essentially for domestic users who . . . . . . . . . . . not . . . . . . . . . . . with energy through pipes, for example because they live in remote areas.
6 There are rumours of a takeover. Apparently, the matter .. . . . . . . . . . currently . . . . . . . . . . . . . . . . . . . at the highest levels.