Plan: Preface

Strengths of Strategic Analysis

1. 
   Strategic analysis allows you to have clarity of the internal positive attributes of the organization that are under control. By knowing these positive attributes an organization can focus on the factors that lead to positive performance and can replicate the strategy wherever applicable.
   
2. 
   It helps identify strength of both internal as well as external resources, such that it leads to an increasing competitive advantage.
   
3. 
   It offers you the internal components that add value or offer a competitive advantage to your business. When you have a reasonable competitive advantage over you competitors half the game plan is clear. The only aspect that would need clarity is what is not going the company’s way.
   

Weaknesses of Strategic Analysis

1. 
   Strategic analysis can generate too many ideas, but doesn’t help to choose which one is the best.
   
2. 
   Sometimes too much time is spent on existential problem solving, such that there is little or no time left for innovating new products or making service level changes at the organizational level.