Plan: Preface

What about Pioneering Strategy?
Pioneer strategy is one where a company has the first mover advantage in an industry and uses that advantage to gain a large market share. The pioneer in any market has to defend its place in the market from competitors that follow it and has to keep up with the technology/trends or whatever is important to defend its market share. There are other advantages of capturing the distribution channels and increasing reach without interference of any competitor in the market.
The buzz and the brand loyalty that a brand can build by being a pioneer can be amazing and it can use this to its advantage to outperform other competitor when they enter the markets.
“When managing a business you are facing many decisions on a daily basis. Some are routine decisions while some can be crucial for the survival of your business. Choosing the right strategy is one of the most important decisions you as a manager have to make and you have to make sure it is implemented correctly. You have many different strategies to choose from, but when it comes to innovations, you can choose to be a pioneer rather than a follower. If you are up for a challenge, aren’t afraid of taking risks and find pleasure in being the first, then the market pioneer strategy is the right choice for you.”
These disadvantages were told by famous cyber expert Diana
Although this company occupied whole world market, still the too much critics exist now against corporation!
Once you’ve decided to become a pioneer, you have to further refine your strategy and choose whether you want to focus on creating a new product or service, a new process, or a new market. The first two are considered as technological pioneering and are a great source of growth. Whichever option you choose for your innovation process have in mind that it’s usually the differentiation strategy which follows the pioneer strategy, whereas the followers opt for a lower-cost strategy
The benefits of successfully implementing this strategy are great. Besides getting the reputation of a pioneer, you are in control of the new technology and the supply and distribution channels which lead to lowering the overall costs. You also have the possibility of creating a loyalty-strengthen relationship with your customers and, in most cases, have the biggest market share. Being a pioneer can bring you the leader position and provide you with a great defense mechanism from the competition. High profits are often linked to high barriers that you are able to create as a pioneer. The barriers can be in the form of controlling resources, technology, human capital and so on. The resource-based view of the firm provides you the advantage of exploiting and controlling valuable, scarce and hard to imitate resources.
The development of business strategies doesn't have to be a long-term, labor- or staff-intensive process that results in a plan that sits on a shelf gathering dust. Business strategies can be developed very efficiently by following a standard process focusing on the development of goals, objectives, strategies and tactics based on factual data.
The first step in the development of any business strategy is the determination of the goal, its desired endpoint. The goal sets the stage for the development of measures and specific actions that the company takes to achieve these goals. So, for instance, the goal might be to "increase market share" or to "improve customer satisfaction.

2. 
   Pioneer company’s increasing evolution.
   

Pioneer Corporation (パイオニア株式会社, Paionia Kabushiki-gaisha) commonly referred to as Pioneer, is a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto in January 1, 1938 in Tokyo as a radio and speaker repair shop.

Nozomu Matsumoto founded Pioneer as an audio products manufacturer in 1938, making speakers in his garage.
Today Pioneer is a world leader in electronics products for the car, home and business markets, respected for our role in introducing such innovations as consumer laser disc (1979), car CD player (1984), GPS car navigation (1990), DVD-Video player (1996), high definition plasma display (1997) and organic electroluminscent (OEL) display (1997). To this day, Pioneer still develops and manufactures innovative and high-tech entertainment and electronic products.
As we move further into the 21st century, the environment of the electronics industry is changing rapidly. In the midst of such change, even more foresight and flexibility are required, particularly in research and development. R&D has been crucial to Pioneer's growth, creativity and leadership. With seven percent of revenues invested back into R&D, we continue to develop imaginative products that best fit the lifestyle of the new century.
Whether it's a PureVision plasma television with crystal clear high definition images or a sound system for your car that allows you to hear every bass-thumping note, we want to add that extra feature that makes the music and movies really touch your soul. In many ways, our corporate slogan says it all - sound.vision.soul.
"Sound" not only indicates Pioneer's very origin - the audio field - but also refers to our aim to resonate with customers.
"Vision" refers to the video business in which Pioneer maintains a leadership position with Blu-ray Disc technology and next generation plasma displays at the core. It also suggests the company's clear commitment to the future and innovation.
"Soul" emphasizes Pioneer's determination to raise entertainment to the level of pure emotion. Pioneer truly believes in the power of sound and vision to 'move the heart and touch the soul.'
Everyone's got soul. The never-ending challenge is to find better ways to feel it deeper down inside. At Pioneer, the slogan "Move the Heart and Touch the Soul," means more than words can express. It's our mission to stir as many senses and sensibilities as we can through the wonders of everlasting sound and vision.
Now I will prescribe you evolution of product: They have been exploring the cutting edge of sound and image under the name “pioneer” and created various experience of excitement. We introduce the history of Pioneer brand products that opened up the era.
1937. Mr.Nozomu Matsumoto, founder of Pioneer Corporation, succeeded in developing the first domestic dynamic speaker made of original parts. It was named A-8 and marketed in Japan under the pioneer brand. It later became the orugin of HiFi speaker.
1960. The first to develop headphones in Japan as an audio maker and released Pioneer’s first headphone. Also aimed reproduce the original sound in headphones.
1962. The world’s first separate stereo overturned the common sense that “stereo set is one-body box including speakers” of the time and made the layout of stereo free.
1975. Monitor headphones for broadcast stations have been released. It gained a high reputation as a professional use headphone, among audio experts and audiophiles
1980. A consumer LD player was released in the United States after a year the world’s first professional LD player was launched. That optical disc technology became the cornerstone of later DVDs, Blu-ray Disc players.
1980. A variable chamber type open air headphone was released using know-how cultivated to playback original sound.
Same data. A coaxial 4-way speaker pursuing the ideal sound image localization by aligning the phases. It surprised the world with a revolutionary unit configuration.
1981. A compact size system audio “Private” fitting the desktop and bookshelf was released. It gained the support of the world, especially younger generation.
1983. Component display “SEED” which realized function expansion by Compo Pack. It was a unique proposal beyond the framework of television and display.
1984. The world’s first CD / LD compatible player was released. It was registered along with PR-7820 and LD-7000 as an Essential Historical Materials for Science and Technology of the National Science Museum in Japan in 2015.
1985. The first 40-inch projection monitor as a high-quality projection system with excellent luminance and horizontal resolution was released. It was a new challenge of high quality image beauty with a new method.
1987. The world’s first consumer virtual coaxial type “vertical twin” speakers of the same structure as studio speakers materializing a unique and realistic sound.
1996. The world’s first consumer DVD / LD / CD compatible player was released. The era was around the time the video media changed to DVD. Optical technology cultivated over many years contributed.
1997. The world’s first high-definition 50-inch plasma display for consumers was released. It opened the age of the next generation of displays that is thin, wide and high-definition.
1998. The industry’s first “Pure Malt” speaker using whiskey barrels was released aiming further improved sound quality and sounds that enrich our lives."
1998. MD / CD micro system “HAPPY TUNE” of cube design like interior goods was released. It proposed a unique and fashionable style.
1999. The world’s first DVD-RW format compatible DVD recorder was released. It became easy to record to DVD instead of videotape.
2006. The world’s first 50-inch full HD plasma monitor was released. It corresponded to the popularization of high-quality image materials such as digital broadcasting and optical communication services, and realized high-definition image beauty.
2007.Released full high vision plasma TV “KURO” expressing overwhelming black color. It created more realism by the black expression that tightens the screen and the color reproduction of the dark scene.
2011. STEEZ”, the audio for the street dancer was released. It supported the new street culture that was spreading in the world with sounds.
2014. The flagship Blu-ray Disc player that can reproduce all the information of the video and audio contained in the disc generating impressive image and sound expression.
2016. The network audio system equipped with layout free wireless speakers. It enables creation of a comfortable place as both audio and interior.
2017. Released “RAYZ™ Plus”, the world's first lightning connector base noise cancelling earphones to allow simultaneous talk and charge on the iPhone.

We aspire to be worthy of the “Pioneer” corporate name and the values it expresses.
Originally devised by Pioneer founder Nozomu Matsumoto as a trademark for the A-8 dynamic speaker, “Pioneer” has come to embody a distinctive corporate creed enriched by each subsequent generation.

Corporate Logo

The logo features a fluid, contoured script with a crisp edge. The aesthetic flourish of the design suggests the company’s involvement in the world of entertainment and expresses our commitment to flexible thinking and creativity.
The corporate color of Bordeaux red, dubbed Pioneer Red, expresses the dynamic values of challenge, innovation and passion while also highlighting the vital roles of intelligence and integrity.

Changes in Marks and Logos

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  History
  

3. 
   Strategic analyzing of Pioneer company’s main figures
   

Strategic analysis is a process that involves researching an organization’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. For an organization to function efficiently, it is important to think about how positive changes need to be implemented.
Strategic analysis is essential if a company has a goal and a mission for themselves. All leading organization who are well known for their achievements have years of strategic planning being implemented at various stages. Strategic planning is a long-term task involving continuous and systematic planning and resource investment.
The main question that a company should consider when performing a strategic analysis is: How is the market constituted? How are the active clients in this sector? While conducting strategic analysis, organizations must know their competitors and thus be able to define a strategy that will help them an unbeatable player in that market. One of the most important functions of strategic planning is to predict future events and deduce alternative strategies if a certain plan doesn’t work out as expected. Types of strategic analyze: