Principles of Hotel Management

Principles of Hotel Management
Directing initiates action. Through direction managers
motivate and influence subordinates to initiate action for
accomplishing the objectives. All resources will be utilised only
when action is initiated. Planning, organising and controlling
functions can be effectively performed when work is initiated
through directing.
In order to execute plans and decisions, directing is essential.
Without effective directing, no plan or decisions can be effectively
executed. Faulty directing can nullify the effects of best plans
and sound decisions.
According to Haimann, “Coordination is a necessary by-
product of good managerial directing.” In fact, effective direction
contributes in coordinating activities in organisation. Directing
is one of the techniques of coordination.
One of the basic objectives of directing is to develop future
managers. Through directing, managers constantly coach,
counsel, guide and advise their subordinates. This practice
helps develop efficient future managers.
Directing helps achieve objectives effectively. Through
direction, managers can integrate the individual objectives with
organisational objectives. This ultimately helps in accomplishing
organisational objectives.
Usually employees resist change. But through proper
directing, employees can be induced to accept change
pleasantly.
Directing is important for creating work environment. Through
proper directing, managers can mobilize and motivate employees
and influence their behaviour. Hence, they are able to create
work environment in the organisation.
Through proper direction, managers can motivate employees.
In the process of directing, managers can deal with many
physical and psychological problems of employees and motivate
them.

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Basics of Management
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Effective directing means effective supervision,
communication, motivation and leadership. These all contribute
to the growth and stability of the enterprise.
The function of directing is irreplaceable. There is no
substitute of directing. Even computer-aided work procedures
cannot substitute directing. It shall always remain an irreplaceable
function of management.
Following are some of the basic principles of directing :
This principle states that subordinates should be
given clear understanding the objective of directing.
Moreover, subordinates should also be made known
of their roles in accomplishing the objectives.
This principle states that for effective directing, there should
be harmony of individual objectives and organisational objectives.
A good directing system should encourage fulfilment of individual
objectives while at the same time contributing to the achievement
of organisational objectives.
This principle states that a subordinate should receive orders
and instructions from only one superior. A subordinate should
have reporting relationship to a single superior. In other words,
a subordinate should be accountable to only one superior. It is
necessary because no one can serve two bosses at the same
time.
This principle states that managers should, as far as possible,
ensure direct supervision. Moreover, objective methods of
supervision should be supplemented by direct personal
supervision.
[Koontz and O’Donnell]
Through direct supervision, superiors can better
communicate with other subordinates. Moreover, they can view
the problems first-hand and receive suggestions from the
subordinates immediately.
This principle states that effective leadership is essential to

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