Reading Passage 1: "William Kamkwamba"

Shopper’s Stop)
Word list: 
1 
Rebranding (n) – the process of changing the way that an organization, 
company, or product is seen by the public 
Example: Businesses may decide to rebrand for several reasons
2 
Unveil (v) – to show something new or make it known for the first time 
Example: A new government policy on forests is due to be unveiled in April
3 
Undertake (v) – to do or begin to do something, especially something that will 
take a long time or be difficult (C1)
Example: Students are required to undertake simple experiments 
4 
In a bid to do something – in an attempt (C2)
Example: In a bid to attract youngsters to schools, the government will organize 
an awareness program. 
5 
Upmarket (adj) – describes goods and products that are of very high quality and 
intended to be brought by people who are quite rich 
Example: an upmarket brand name 
6 
Affluent (adj) – having a lot of money or owning a lot of things (C1)
Example: affluent nations/neighborhoods
IEL
TS ZONE
Word list

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7 
Turnover (n) – the amount of business that a company does in a period of time 
(C1) 
Example: Large supermarkets have high turnovers (their goods sell very quickly)
8 
Keep pace with – to develop or progress at the same rate as something else 
Example: The government is not allowing salaries to keep pace with inflation
9 
Cater to (v) – to try to satisfy one that is not popular or not generally acceptable 
(C1)
Example: This legislation simply caters to racism
10 
Segment (n) – any of the parts which something (especially a circle or sphere) 
can be divided or into which it is naturally divided 
Example: the salad was decorated with segments of orange