Republic of uzbekistan andijan machine-building institute fundamentals of business management

Purchase motives 
Why do you shop at a particular store, or why do you prefer one brand over another? The 
reasons why consumers decide which products or services to buy are called purchase motives. 
Understanding consumer motivations helps businesses plan their marketing mix. Some purchases 
are driven by emotions. Emotional buying motives are reasons for buying based on feelings, 
beliefs, and attitudes. If you are concerned about protecting your family and property, you may 
want to consider purchasing a home security system. Shopping for gifts and greeting cards for 
holidays and important dates is driven by feelings of love and intimacy.
Reasona
ble purchase motives are driven by evidence and logic. You may want the cheapest car, so you 
need to consider the fuel consumption and maintenance costs of different models. When 
choosing a college to attend, you will compare the cost of education and the reputation of the 
college for the major you are planning to study. 
What are the stages of the consumer decision-making 
process? Evaluation 
Basic concepts 
Find the best answer 
1. 
The best rate for marketing is: 
a. 
Advertising and sales 
b. 
Production of products and distribution of services to consumers 
c. 
Finding and persuading consumers to buy your product 
d. 
None of the above is correct. 
2. 
Two steps in marketing strategy: 

---

a. 
Product production and advertising to consumers. 
b. 
Identify the target market and develop the marketing mix 
c. 
Conduct marketing research and plan product development 
d. 
Product pricing and distribution to consumers 
3. 
Which of the following is a valid purchase motive? 
a. 
Love 
b. 
Fear 
c. 
Economy 
d. 
Self image