Republic of uzbekistan andijan machine-building institute fundamentals of business management
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- 1 task. Identify important marketing concepts. Marketing concept
pricing and delivery
Move the plan Focusing on real life MJ Support Solution offers 2 main services. We help consumers set up small businesses with targeted email communications and provide service delivery, Malcolm explains to his new hires. "Okay, I understand the target email. I have received advertisements from online booksellers by email with recommendations based on books I have previously purchased. What do you mean by full service?” Janice asked. "We are creating a distribution strategy," Malcolm said. Online wholesalers contract for warehouse space/storage and send us that information every night electronically." "Why does your organization have such a large call center?" "The thing is, Janice, for other customers, we really we operate as a customer service department. “Let me show you around the barn. 1 task. Identify important marketing concepts. Marketing concept Marketing is the most visible type of business activity to customers. It may also be the most abstract and elusive function of a business. When asked to rate the word marketing, people often use the words advertising or sales. Both of these terms are important, and other activities are part of effective marketing. The American Marketing Association shows how complex this tariff is: "marketing is an activity, a set of organizations and a process of creating, communicating, i, as well as delivering, exchanging offers and it has a certain value for the consumer, customer, partner and society as a whole." These words is a complex, yet extremely important part of any business. Marketing encompasses many types of activities and many businesses in the US economy. As a consumer, you are highly visible in marketing activities. You will be involved in many of these activities. You will see and hear advertisements for services and products. You see the brand name on the packaging of the food you eat, the clothes you and your partner wear. You read the product description on the company's website. You interact with salespeople at your favorite retail store. These are all examples of marketing. You interact with salespeople at your favorite retail store. These are all examples of marketing. You interact with salespeople at your favorite retail store. These are all examples of marketing. There are many important activities involved in marketing. This includes warehousing products, distribution centers, and transporting products to the point of sale or use. Marketing activities include establishing or accepting loans and ordering online purchases. Businesses use marketing to gather information about consumer needs and use that information to improve products and test new products before they are sold. Most marketing isn't just aimed at end consumers. Entrepreneurs sell products and serve other entrepreneurs. These businessmen then use the goods and services in their own businesses or sell them to end consumers. All businessmen need to do some marketing activities, even if it is not their focus. Many businesses are directly involved in marketing. The marketing business includes advertising agencies and research firms. Transportation companies such as trucks, railroads, and air transit transport products from producers to consumers. Merchant fleets and shipping companies ensure the delivery of documents and cargo. Financial services companies issue and manage credit cards. provides readiness. Wholesalers and retailers are involved in the distribution, storage and sale of products to ensure the connection between producers and consumers. Marketing activities, marketing businesses, and marketing careers are an important part of the United States economy. Marketing functions. Marketing activities (pictured) include 7 functions. Every function happens every time goods and services are created and sold. Entrepreneurs provide most of the marketing services . Consumers often engage in one or more marketing functions when they make a purchase. Working as a Team FT, Lauderdale welcomes fishing vessels to the docks. They buy fresh fish caught that day. Each member of your group can identify which marketing activities the company should complete by buying and then reselling to restaurants and supermarkets. Product and service management is the design, creation, maintenance, improvement, and acquisition of products and services that meet customer needs. Product manufacturers create new products. Other businessmen are also involved in managing products and services when they receive products for resale. Services are created and provided by employees of service businesses. Distribution involves determining the best ways to place, receive, and use the organization's products and services for consumers. Careful shipping, handling, and distribution of products is essential for efficient distribution. Marketing refers to direct communication with potential customers to understand their needs and satisfy their needs. Sales can be face-to-face when the customer visits the dealership or when the salesperson visits the potential customer's residence. Sales can also be made in direct contact with the consumer using telephone or other technologies such as regular messaging or video conferencing. Careful shipping, handling, and distribution of products is essential for efficient distribution. Marketing refers to direct communication with potential customers to understand their needs and satisfy their needs. Sales can be face-to-face when the customer visits the dealership or when the salesperson visits the potential customer's residence. Sales can also be made in direct contact with the consumer using telephone or other technologies such as regular messaging or video conferencing. Careful shipping, handling, and distribution of products is essential for efficient distribution. Marketing refers to direct communication with potential customers to understand their needs and satisfy their needs. Sales can be face-to-face when the customer visits the dealership or when the salesperson visits the potential customer's residence. Sales can also be made in direct contact with the consumer using telephone or other technologies such as regular messaging or video conferencing. Sales can be face-to-face when the customer visits the dealership or when the salesperson visits the potential customer's residence. Sales can also be made in direct contact with the consumer using telephone or other technologies such as regular messaging or video conferencing. Sales can be face-to-face when the customer visits the Advertisi ng Product and service management Distributi on Pricing Marketing functions Selling Financial analyses Marketing data management dealership or when the salesperson visits the potential customer's residence. Sales can also be made in direct contact with the consumer using telephone or other technologies such as regular messaging or video conferencing. Marketing information management refers to the acquisition, management and use of marketing information for decision-making and marketing activities. Marketing information management includes marketing research and database creation about products, customers, and competitors. Financial analysis is the process of financing marketing activities, obtaining necessary financing for processes, and providing goods and services to consumers. is to provide financial support for their purchase. Consumers must have access to sources and methods to pay for their purchases. Entrepreneurs need to accept payments on time in order to operate. Pricing refers to the cost of products and services. Consumers need to be able to easily find out the price of the product they are interested in, otherwise they may buy another product. Consumers want to buy goods at a price suitable for their spending. The price of the product should be cheaper for consumers to buy, but more expensive for the business to make a profit. Advertising and other promotional activities are used to increase consumer purchase of a product. Advertising can be done in different ways: TV, newspapers, magazines, radio, news and internet. Other methods include product demonstrations, sponsorships, and other public relations considerations. Marketing Ethics Some people think of the term "marketing ethics" as an oxymoron or a contradiction in terms. Many people have a low opinion of marketers. people receive calls, junk mail, and spam about illegal sales. They see ads that don't provide full product information. They are faced with sellers who only care about their commission money. However, marketers play a very important role in society. They provide living standards. They identify new products. They find ways to get products to consumers in convenient and affordable ways. If marketers did not work with society, consumer choice would be very limited. Ethical marketers are monitored by a set of standards established by the American Marketing Association. These standards do not require marketers to undermine or strictly adhere to these regulations and laws. Marketers must produce valid products, and advertising must not be purposefully false or misleading. These standards do not require marketers to undermine or strictly adhere to these regulations and laws. Marketers must produce valid products, and advertising must not be purposefully false or misleading. These standards do not require marketers to undermine or strictly adhere to these regulations and laws. Marketers must produce valid products, and advertising must not be purposefully false or misleading. Marketers must be honest, responsible, fair, respectful of others, open, and cooperative with citizens. Download 8.42 Kb. 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