Republic of uzbekistan andijan machine-building institute fundamentals of business management

Make academic connections 
4. 
Marketing.List 7 marketing functions. Use a business directory or phone book to identify 
businesses that specialize in providing each service to the end consumer and other businesses. 
Briefly describe what the business does and the type of customers it serves. 
5. 
Technical writing.Choose one from your last purchase. Create a graph or picture of the 
decision-making process using computer software and complete the steps in how you make a 
purchase decision. 
Effective product and service organization 
Goal 
1. prove the importance of marketing research. 
2. prove the composition of the product. 
3. describe how services differ from products. 
Important terms 
Marketing Research 239 
Product 241 
Services 242 
Intangible 242 
Inseparable 243 
Unbearable 243 
243 of various kinds 
Focusing on real life 
Eli and Tedra started a new tradition of opening a hat shop and selling it online. They knew 
that there would be competition with other companies in online sales. "We need to decide what 
advantages our product has over the products offered by other companies," said Tedra. "I think we 
need to find a new name for our products," Elini said: "I think we need to find differences between 
the way we design our products and the features we offer to customers. We can also offer a few 
unique conveniences in our design.” “We don't want to overcomplicate the ordering process,” 
Tedra replied. "We need to help customers sort through their choices. We have to offer additional 
services to help customers find a design that can meet their requirements. We should do research 
on how Extimol customers choose." 
Objective 1. Prove the importance of marketing research. 
Creating and improving products. 
How do entrepreneurs create new products? In many cases, products advertised by companies as 
new are not really new. This could be a big news if there are some changes to the product. Small 
changes in products also benefit customers. Entrepreneurs call it a new product in order to attract 
the attention of customers and attract them to buy this product. Brand new products that customers 
have never seen before are rarely presented. Before they were introduced to the Internet, airbags 
in cars, check machines in retail centers, and artificial hearts. 

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They are a product of engineers' researches and scientists' attempts to find answers to important 
questions. Many of the products you use today are major or minor modifications of existing 
products. Mobile phone technology that stores and plays music, takes pictures and videos, or has 
computer applications is an evolution of earlier featureless phones, mp3 players, and digital video 
cameras. Innovations in many such products occur due to the development of new technologies or 
redesign of existing products. Scientists and other researchers make frequent changes and additions 
to products. Many changes in products are caused by customer suggestions or experience in using 
these products. It is called marketing research to find solutions for products by carefully studying 
the demands and offers of buyers.