The Purpose of a Corporate Website
Definition: the corporate website is the official online representation of the company. The corporate site contains comprehensive information about the company itself, about the scope of its activities, products, and services offered. Usually, the corporate website has a catalog of products and a list of additional services – a forum, polls, newsletters and the like.
The corporate website allows you to make calculations online, sell products, conduct marketing research and promotions, send the news to visitors, get customer feedback, organize voting and much more.
Creating a corporate website, you should pay special attention to design, because it is first and foremost an image tool. It should match your company’s style, instill confidence among the customers, the partners, and the press.
The purpose: the corporate website solves many problems:
finding new customers and partners;
building the corporate image;
finding new employees;
building convenient and efficient communication with customers and partners.
The Purpose of Business Website
Definition: a business site is a unique means of presenting and promoting your small business, regulating information flows and business processes. Usually, it is created for counterparties and helps to rationalize the functioning of the company.
The purpose: first of all, the purpose of a commercial website is to increase the existing customer base. But, actually, it has several purposes:
to build the interaction with contractors and within the company;
to provide effective communication with customers;
to provide customers with the opportunity to buy goods and services with the help of electronic payment systems without leaving their homes;
to inform customers about the company’s activities and the range of services provided;
to attract new customers using online advertising.
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