Samarkand branch of the Tashkent University of information technologies named after Muhammad al-Khwarizmi group: kafs 22-05 Student: Mavlyanov Abror self-study work Purpose of websites what is the purpose of a website?

What is the purpose of a website?

So there you have it, the purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next.

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Every website has a purpose. Most businesses use their website to convert traffic to customers but there are other purposes for a website. In this article, we’ll dive into coming up with the right purpose for your website.

When it comes to the goal or purpose of a website, there is no one size fits all. We’ll share 3 main purposes of a website but then we’ll dive into how these shift depending on the type of website you are designing for. Let’s dive into the main purposes of a website and how you can focus on one for your next website.

‍The 3 main purposes of a website

Generally, we can categorize the purpose of most websites into 3 sections: Awareness, sales, and information.

1. Awareness

What do we mean by awareness? Maybe you’re creating a website for a new brand and you want to share long-form written content in the form of a blog. By writing and sharing blog posts, you are creating awareness on a particular topic. If you are launching a new product or service, you want to create content on the Internet that generates awareness, how can you get people to find you online?
‍2. Sales and conversion
One of the most common purposes of a website is to generate traffic and sales. This is usually most suited for a business website that’s selling a product or service. There are many ways to go about generating traffic in hopes of bringing in sales for your business, such as creating funnels with specific landing pages, email option magnets, and nurturing through an email series. But creating informational content on your industry will help bring in and attract the right type of customer.
‍3. Information
Another purpose for a website is simply to share information. Think about Wikipedia, a dictionary or thesaurus, or a news site. Each one of these website types shares an abundance of information on an ongoing basis. You keep coming back to them when searching for a query online. This could also be a curated blog. For example, there are many design blogs out there (including yours truly, Flux) that create content within a genre to help a specific audience, in this case, designers.
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