How your website purpose varies across website types
We discussed three general purposes or goals for a website but now we need to understand that there are different types of websites and how these goals will vary greatly across website categories.
A portfolio or personal website will most likely have the purpose of awareness. You want to share with the world what you do (this is the visual portfolio portion) and how you can help (this is why you want to generate awareness). The goal of a design portfolio website might be to get hired as a designer at a company or for clients to reach out to you for website design, for example. In this case, the purpose of your website is to generate awareness and lead to the action of people reaching out to contact you.
Business websites are dedicated websites where a business can share what they offer, awards and accolades, past examples of work, customer testimonials, dive into specifics on their services and offerings, and just about anything that helps tell the story of what the business does and how it helps people.
The purpose of these website types is awareness as well as sales and conversions. If a business wants to grow its customer base, the best way to do so is to create a website and generate traffic to it with searchable content or paid ads pointing to landing pages that convert. Most businesses these days have a website, it’s the best way for people around the world to find and work with you, Otherwise, you’re limited to customers located near you geographically.
The main purpose of blog websites is to share information. They may want to generate awareness, traffic, and sales if they have a related business but most of the time it’s a website dedicated to sharing written and visual content on a given niche.
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