egocentrism
Holding the view that one’s own experiences and thoughts are the norm.
either-or
A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist.
electronic brainstorming
A group technique in which participants generate ideas in computer chat groups or by email.
emergent leader
A group member who emerges as a leader during the group's deliberations.
empathic phase
Phase of listening in which we suspend judgment, allow speakers to be heard, and try to see things from their points of view.
emphatic listening
Listening to provide emotional support for a speaker.
empirical
A form of thinking that emphasizes the close inspection of reality.
enactment
The fourth stage of the persuasive process in which listeners take appropriate action as the result of their agreement.
encoding process
The process by which the speaker combines words, tones, and gestures to convey thought and feelings to the audience.
enduring metaphors
Metaphors of unusual power and popularity that are based on experience that lasts across time and that crosses many cultural boundaries.
enunciation
The manner in which individual words are articulated and pronounced in context.
ethical decisions
Sound ethical decisions involve weighing a potential course of action against a set of ethical standards or guidelines.
ethics
The branch of philosophy that deals with issues of right and wrong in human affairs.
ethnocentrism
The belief that one's own group or culture is superior to all other groups or cultures.
ethos
The name used by Aristotle for what modern students of communication refer to as credibility.
eulogy
A speech of tribute presented upon a person’s death.
event
Anything that happens or is regarded as happening.
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