Sample B2B versus B2C

Not everyone can work from home

Many people work from home. Employees like working at home because they don’t have to travel to work and can wear comfortable clothing like pajamas. Sometimes, it’s hard to work from home, especially when living in small apartments or houses with young, noisy children.
With some jobs, it is easy to work from home. Customer service agents or telephone salespeople can easily work at home. Writers, graphic designers and musicians can do most of their job without leaving their homes.
Not everyone can work from home. Nurses and doctors need to see patients in person. Firefighters have to travel to rescue people. Chefs can plan menus and order ingredients from home but need to be in their restaurants to cook meals.

Search Engine Optimization (SEO)

Search Engines are the software behind Internet Browsers like Google, Yahoo and Bing. The software analyses the user’s questions and responds with a list of websites that it believes are the best match for their search.
There are over one billion Google searches every day. 3% of users will click on the paid advertisements that appear first. However, 97% of people will click on one of the websites listed below the paid ads. Most users will choose a website listed on the first page.
To optimize is to maximise efficiency so Search Engine Optimization (or SEO) is ensuring that your company website is at, or near, the top of the list.
SEO is achieved by ensuring your company Website content is well described with key words and popular search terms. Because it is such a critical part of Sales and Marketing, most companies hire a specialist to assist them.

Social Media in Business

Social Media is a generic term for websites and applications that allow people to communicate and share information on the internet.
3.725 billion people use Social Media. On average, each person has 7 social media accounts and spends 142 minutes a day interacting with those accounts.
It is also a growing market; between October 2018 and October 2019, 328 million new people joined Social Media. That works out at 10 new users per second.
And it’s not just friends chatting or following celebrities. It is a fast, inexpensive, and effective way for Businesses to reach almost half the world’s population.
80% of Instagram users follow at least one Business, and 60% say they have discovered new products on the platform.
Businesses use Social Media to show their human side, to increase Brand awareness and to increase traffic to their website.