Secrets of the Millionaire Mind

DECLARATIONS: 
Place your hand on your heart and say...
“I model rich and successful people.” 
 
“I associate with rich and successful people.” 
 
“If they can do it, I can do it!” 
 
Touch your head and say...
“I have a millionaire mind!” 

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The Wealth Files - 101
MILLIONAIRE MIND ACTIONS
1. Go to the library, a bookstore, or the Internet and read a
biography of someone who is or was extremely rich and 
successful. Andrew Carnegie, John D. Rockefeller, Mary 
Kay, Donald Trump, Warren Buffett, Jack Welch, Bill 
Gates, and Ted Turner are some good examples. Use their 
story for inspiration, for learning specific success strategies, 
and most importantly, for copying their mind-set.
2. Join a high-end club, such as for tennis, health, business, or 
golf. Mingle with rich people in a rich environment. Or, if 
there’s no way you can afford to join a high-end club, have 
coffee or tea in the classiest hotel in your city. Get 
comfortable in this atmosphere and watch the patrons, 
noticing they’re no different from you.
3. Identify a situation or a person who is a downer in your life. 
Remove yourself from that situation or association. If it’s
family, choose to be around them less.
4. Stop watching trash TV and stay away from bad news.
Wealth File #8
Rich people are willing to promote themselves and 
their value. Poor people think negatively about 
selling and promotion.
My company, Peak Potentials Training, offers over a dozen 
different programs. During the initial seminar, usually the

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102 - 
Secrets of the Millionaire Mind
Millionaire Mind Intensive, we briefly mention a few of our 
other courses, then offer the participants special “at seminar” 
tuition rates and bonuses. It’s interesting to note the reactions.
Most people are thrilled. They appreciate getting to hear 
what the other courses are about and to receive the special 
pricing. Some people, however, are not so thrilled. They resent 
any promotion regardless of how it might benefit them. If this 
sounds in any way like you, it’s an important characteristic to 
notice about yourself.
Resenting promotion is one of the greatest obstacles to 
success. People who have issues with selling and promotion 
are usually broke. It’s obvious. How can you create a large 
income in your own business or as a representative of one if 
you aren’t willing to let people know that you, your product, or 
your service exists? Even as an employee, if you aren’t willing 
to promote your virtues, someone who is willing will quickly 
bypass you on the corporate ladder.
People have a problem with promotion or sales for several 
reasons. Chances are you might recognize one or more of the 
following.
First, you may have had a bad experience in the past with 
people promoting to you inappropriately. Maybe you per-
ceived they were doing the “hard” sell on you. Maybe they 
were bothering you at an inopportune time. Maybe they 
wouldn’t take no for an answer. In any case, it’s important to 
recognize that this experience is in the past and that holding 
on to it may not be serving you today.
Second, you may have had a disempowering experience 
when you tried to sell something to someone and that person 
totally rejected you. In this instance, your distaste for 
promotion is merely a projection of your own fear of failure 

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The Wealth Files - 103
and rejection. Again, realize the past does not necessarily equal 
the future.
Third, your issue might come from past parental pro-
gramming. Many of us were told that it’s impolite to “toot 
your own horn.” Well, that’s great if you make a living as Miss 
Manners. But in the real world, when it comes to business and 
money, if you don’t toot your horn, I guarantee nobody will. 
Rich people are willing to extol their virtues and value to 
anyone who will listen and hopefully do business with them as 
well.
Finally, some people feel that promotion is beneath them. I 
call this the high-and-mighty syndrome, otherwise known as 
the “Aren’t I so special?” attitude. The feeling in this case is 
that if people want what you have, they should somehow find 
and come to you. People who have this belief are either broke 
or soon will be, that’s for sure. They can hope that everyone’s 
going to scour the land searching for them, but the truth is 
that the marketplace is crowded with products and services, 
and even though theirs may be the best, no one will ever know 
that because they’re too snooty to tell anyone.
You’re probably familiar with the saying “Build a better 
mousetrap and the world will beat a path to your door.” Well, 
that’s only true if you add five words: “if they know about it.”
Rich people are almost always excellent promoters. They 
can and are willing to promote their products, their services, 
and their ideas with passion and enthusiasm. What’s more, 
they’re skilled at packaging their value in a way that’s extremely 
attractive. If you think there’s something wrong with that, then 
let’s ban makeup for women, and while we’re at it, we might as 
well get rid of suits for men. All that is nothing more than 
“packaging.” 

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104 - 
Secrets of the Millionaire Mind
Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad (a 
book I highly recommend), points out that every business, 
including writing books, depends on selling. He notes that he 
is recognized as a best-selling author, not a best-writing author. 
One pays a lot more than the other.
Rich people are usually leaders, and all great leaders are 
great promoters. To be a leader, you must inherently have 
followers and supporters, which means that you have to be 
adept at selling, inspiring, and motivating people to buy into 
your vision. Even the president of the United States of 
America has to continuously sell his ideas to the people, to 
Congress, and even to his own party, to have them imple-
mented. And way before all of that takes place, if he doesn’t 
sell himself in the first place, he’ll never even get elected.
In short, any leader who can’t or won’t promote will not be 
a leader for long, be it in politics, business, sports, or even as a 
parent. I’m harping on this because leaders earn a heck of a lot 
more money than followers!