Self-study 2 Task Vocabulary. Complete the collocations for negotiating by choosing the correct noun in the boxes for each group of three verbs


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Self study

Task 4. Writing.
Describe benefits or advantages/disadvantages of e-tailing. Write your opinion (150-200 words)
The benefits of electronic retailing include:

  • Easy Market Access – In many ways, market access has never been easier for entrepreneurs. In online marketplaces like eBay and Amazon, anyone can set up a simple online store and sell products in minutes. See the sale through online marketplaces.

  • Reduced Overall Costs – Selling online eliminates the need for expensive retail stores and customer-facing employees, so you can invest in a better customer and marketing experience on your e-commerce website.

  • Rapid Growth Potential- Selling on the Internet means that traditional restrictions on retail growth: e. B. Finding and paying for larger products are not essential factors. With a good digital marketing strategy and a plan for an order fulfillment system at scale, you can respond and increase sales. See Planning for e-commerce.

  • Expand your market/export – A great advantage over local retailers is the ability to expand your market beyond local customers very quickly. You may find that your products are in high demand in other countries, and you can respond to this with targeted marketing, offering your website in a different language, or working with a foreign company. See Export basics.

  • Customer Intelligence – The ability to target new customers using online marketing tools and website analytics tools to better understand your customers’ needs. Read more guides on how to improve your customers’ experience

Some negative aspects of electronic retailing are:

  • Website Costs: Planning, designing, building, hosting, securing, and maintaining a professional eCommerce website is not cheap, especially if you expect large and growing sales volumes. Check out the common pitfalls of e-commerce.


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