sources of innovation-introduction climate & Creativity

celebrate success & learn from failure

Some elements of business creativeness:

• stop, pause, postpone decision or (re)action
• challenge perceptions & assumptions
• provoke & generate alternatives
• construct & test speculations & hypotheses
• focus

2. SOURCES of INNOVATION

2.1 Knowledge push

• Knowledge push(Pengetahuan)
• Innovation that came out from scientific research
• R & D processes
• Eg: Intel chips
• Antibiotics
• CDs

2.2 Need pull

• Need Pull(Keperluan)
• “Neccessity is the mother of invention”
• Particularly important at mature stages in industry/product life cycles
• Eg: Energy saving cars

2.3 Shocks to the system

• Whose needs?
• Existing customers
• New & potential customers eg: small entrepreneurs who want to save costs
• Emerging markets
• “Bottom of the pyramid”-80% under the poverty line
• Eg: Poverty in Arica-created demand for cheap food in low prices

2.4 Advertising and mass customization

• Challenge in markets-buyers want variety and customization at the same time
• Eg: Rising individuality has opened up new market for customized products

2.5 Users as innovators

• Create innovative solutions on a continuing basis
• Eg: Tech-hobbyists keep on providing ideas on technological innovations-new models for pc, phones

2.6 Extreme Users

• “Tough customers mean good designs”
• The users in the toughest environments may have needs which by definition are at edge
• Eg: Military needs inspire more innovations within the security industry

2.7 Watching Others

• Concept of benchmarking
• Eg: Korea manufacturing field that came from the concept of “copy and develop”