sources of innovation-introduction climate & Creativity

2.8 Combination & recombination

• ‘Crossover’
• Combination of industries
• Eg: Nike fashionable shock-absorbing shoes-combination of arts, health and fitness industry

2.9 Regulation

• Restrict certain things and opens up new ones
• Eg: New tax rules on cigarettes- restricts sales of cigarettes, opens up new market of ‘fake cigarettes’ and aids to quit smoking

2.10 Futures and forecasting

• Exploring alternatives
• Eg; Exxon and Shell exploring possibilities for alternatives for oil and gas

2.11 Accidents

• Mistakes that turned out to be important inventions

3. TOOLS FOR INNOVATION SOURCES

3.1 Internal knowledge connections

• Important to recognize that much of the knowledge lies in the experience and ideas of ordinary employees rather than solely with specialists in formal innovation depts like R & D or market research
• Internal entrepreneurs=“intrapreneurship”

3.2 External connections

• Key stakeholders

3.3 TOOLS OF INNOVATION SOURCES-SUMMARY

3.4 Exercise-SCAMPER

• S Substitute- Remove some part of the accepted situation, thing, or concept and replace it with something else.
• C Combine -Join, affiliate, or force together two or more elements of your subject matter and consider ways that such a combination might move you toward a solution.
• A Adapt-Change some part of your problem so that it works where it did not before.
• M Minify/Magnify- Consider many of the attribute of the thing you're working on and change them, arbitrarily, if necessary. Attributes include: size, shape, other dimensions, texture, color, attitude, position, history, and so on.
• P Purpose (Put to other use)-Modify the intention of the subject. Think about why it exists, what it is used for, what it's supposed to do. Challenge all of these assumptions and suggest new and unusual purposes.
• E Eliminate-Arbitrarily remove any or all elements of your subject, simplify, reduce to core functionality
• R Reverse- Change the direction or orientation. Turn it upside-down, inside-out, or make it go backwards, against the direction it was intended to go or be used.
• R Rearrange -Similar to Reverse, modify the order of operations or any other hierarchy involved.

• You are a product executive for Perodua and you need to come up with a new eco-friendly Perodua model based on Viva. Using SCAMPERR, invent a new innovative product suitable for the global market.

4. CONCLUSIONS

• There are various sources of innovation and creativity
• Innovation process can be triggered

Thanks for your pay attention