- Strengthen Contribution of Tourism To Khorezm GDP. Increase tourism arrivals, length of stay and average tourism spend.
- Reduce Economic Leakage to Maximise Impacts. Identify measures to encourage enterprise development formation in Khorezm.
- Improve statistics collection and analyses. To enable more accurate forecasting and forward planning of the sector, including visitor arrival projections and accommodation reqirements
- Increase Private Sector and International Investment in the Tourism Sector: Including Joint Ventures and PPPs. Identify targeted investment incentives.
- Create Employment Opportunities: Through develppment of the sector supported by a programmed HR development strategy.
- Prepare a Khorezm Sustainable Regional Economic Development Plan: Plan to deal with significant change in the region’s agricultural and industrial development. This would address the physical planning of settlements, population increase, agricultural/industrial production and logistics, and environmental concerns.
Institutional Strategy Objectives
1. Improve Capabilities of Regional Tourism Office
- Prepare annual operational plan for the Ministry of Culture and Tourism that sets out an annual programme of actions and interventions to be undertaken by the regional office.
- Empower the Khorezm Regional Tourism Office with a higher degree of autonomy.
- Reinforce links and collaboration with private sector stakeholders and concerned government agencies.
- Provide the Khorezm Regional Tourism Office with skilled staff to enable it to carry out all of its statutory functions, to include accommodation classification and hospitality training.
2. Improve Tourist Information
- Improve tourist information through digitisation, to include a regularly maintained website and social media platforms, which closely integrate stakeholder links with digital offers.
- Review data collection and analysis activities to provide relevant and timely data for forward planning.
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