Swot analysis Of Airtel

Market development: Considering the brutal competition in the telecommunications industry & shrinking margins, venturing into new markets/developing economies will prove to be a success for the company.

• 
  Untapped scope of the current market: Although it currently provides 4G coverage, such networks should be provided even in rural areas. Also developing more infrastructure to provide better connectivity. The company should aim towards providing these services to most of its regions, these would, as a result, help the company to achieve higher profits and an increase in customers.
  

• 
  5G: The current advancements in technology and 5G trials could also prove an excellent success for the company. 5G and LTE services are not yet very common in the country especially in rural cities, Airtel can extend their services in this direction to get new customers.
  

4. Threats To Airtel
Threats to a company are the reasons that are causing or may cause a decrease in the number of customers.

• 
  Jio 5G: Jio has been providing the customers with faster network services and has also developed much more in the 5G Technology. Jio’s ethernet cable services labeled Jio Fibre has gained a lot of attraction due to its low pricing and the great internet speed with rare to no fluctuations in internet speeds
  

• 
  Government Regulatory Framework: As a result of the normal auctioning of spectrum & change in government policies, there is a possible threat to the stability of this market, as companies with deeper pockets are more likely to gain from these auctions.
  

• 
  Competition: The continuously changing prices in the Indian market and the rising margins are adversely affecting Airtel’s business by a huge amount. Reliance Jio had started free data and calling a few years back which caused a huge disruption in the telecom sector, causing other companies to reduce their prices.
  

•