Swot analysis Of Airtel

Strategic Alliances: Airtel has some great companies as stakeholders, namely Sony Ericsson, Nokia, and Singtel, and even Apple. Such strategic alliances have always proven to boost brand equity and help in developing the company.

Strong Hold over Rural Markets: Airtel has established a strong customer base in rural parts of India by strategically investing in network infrastructure in those areas.

2. Weaknesses Of Airtel 
Weaknesses are aspects of a business or brand that have a scope for improvement. So let’s check some of Airtel’s major weaknesses:

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  Outsourcing Operations: Outsourcing operations has helped Airtel in reducing its prices. This causes the risk of the company having to be dependent on some other companies which may affect its operations
  

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  African operations: Airtel had bought Zain’s African Business back in 2013 at a huge price of approximately 9 billion dollars, but airtel is yet to announce any profits from that investment.
  

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  High Debt: Airtel has been under huge debt. This is because their acquisitions have been turning out to be bad investments and also high credit and low margins.
  
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  Competitive market: Airtel faces a significant challenge due to the oligopolistic nature of the Indian telecom market, with intense competition from Jio and Vodafone Idea. The market has become cutthroat, making it challenging for Airtel to navigate.
  

3. Opportunities For Airtel 
Opportunities for a company are the sectors in which a company may progress considering the current market situations and weaknesses of other companies.

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  Strategic Partnership: As far as MNP (Mobile Number Portability in India) is concerned partnering with smartphone companies is going to be the smartest strategy. This guarantees fixed cash flows in the future and would also ensure an increased customer base.
  

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