Tarjima nazariyasi va amaliyoti

O’ZBEKISTON RESPUBLIKASI OLIY VA O’RTA MAXSUS TA’LIM VAZIRLIGI ALISHER NAVOIY NOMIDAGI TOSHKENT DAVLAT O’ZBEK TILI VA ADBIYOTI UNVERSITETI O’ZBEK – INGLIZ TARJIMA FAKULTETI “TARJIMA NAZARIYASI VA AMALIYOTI” KAFEDRASI
“TARJIMA NAZARIYASI” FANIDAN

PORTFOLIO

GURUH: 101
BAJARDI: Fayzullayeva M
Ilmiy rahbar : Tilakova N

Toshkent 2022

Reklama haqida umumiy ma’lumot
Reklama turlari
Reklamaning qo’llanilish usullari
Reklama va uning turlari
Reklama odatda juda qimmat turadi. Shuning uchun ham firma uning asosiy vazifasi nimadan iborat ekanligini unutmagan holda qilinajak reklama haqidagi o‘zining chuqur o‘ylangan marketing yechimini qabul qilishi kerak. Mablag‘ haqida masala ravshanlashib borganda, reklama bo‘yicha shug‘ullanuvchilarga qanchalik katta mas’uliyat tushishini ko‘ramiz, ya’ni reklama bo‘yicha mutaxassis qobiliyatli bo‘lmasa va mavjud imkoniyatlardan foydalanib ish yuritmasa, avval oo‘zishi, muassasasining obro‘sini ham tushiribqo‘yishimumkin. Shuninguchunreklamabo‘yichamutaxassis marketing muhitinivatashkilotdagi marketing strukturasigatayanganholdaquyidagiqoidalargarioyaqilishilozim
Reklamadagi asosiy element – tovarlarni sifati va korxonani bozordagi mavqeyi;
Tovarlar reklamasid abarchani albetadigan oddiy, gohida xaridorlarning tovarlarnik o‘rishuchun safarbarq iladigan usulla rbo‘lishi;
Tovar reklamasi qimmat bo‘lganligi uchun shunday reklama tayyorlash kerakki, u arzon bo‘lsin;
Reklamada tovarni turli ranglarda ko‘rsatish va buranglarxaridorlarni o‘ziga jalb eta olishizarur;
Tovarni reklamasida mahalliy an’analarni hisobga olish vat ovarniq aysiregi onlarda va qaysi yoshda gi xaridorlarga mo‘ljallangan bo‘lishi juda muhimdir.
Tayyorlanayotgan reklamaning samarali chiqishipishiq, tuzilgankorxonatarkibida marketing bo‘liminingfaoliyatigavauniboshqaruvchi-menejerningqobiliyatiga ham bog‘liq. Asosan reklama beruvchi firma va tashkilotlar o‘z strukturasini ichki imkoniyatlariga bog‘liq holda tuzadilar.

General informationabout advertising

Types of advertising
How General information about advertising
Types to use advertising
Advertising is usually very expensive. That's why a company needs to make its own well-thought-out marketing solution for advertising without forgetting what its main mission is. As the issue of funding becomes clearer, we will see how much responsibility the advertiser has, that is, if the advertising specialist is not competent and does not use the available opportunities, first of all, his job, the institution it can also tarnish your reputation. Therefore, an advertising professional should follow the following rules based on the marketing environment and the marketing structure of the organization:
the main element of advertising - the quality of goods and the position of the enterprise in the market;
have simple, sometimes engaging ways for consumers to see the product;
because brand advertising is expensive, you need to create an ad that is cheap;
advertising should show the product in different colors and these colors should be able to attract customers;
it is very important to take into account local traditions in the advertising of the product and in which regions and at what age the product is intended for buyers.
The effectiveness of the developed advertising depends on the activities of the marketing department and the ability of the manager to manage it in a mature, structured enterprise.