Today, any person, whether it be a high-ranking official or a factory worker, a doctor or a student, everyone can easily say what Coca-Cola is

Brand personality influence

A consumer's decision to buy a particular product depends on the experience the consumer has when it comes to that particular brand. Based on this, companies carry out massive promotional activities to anchor their brands in the consumer experience. Practice shows that comparing the choice of brands with the fact that people choose friends based on personal qualities, it can be said that some human traits are closely related to brands. These five aspects of a brand's personality are sincerity, passion, competence, sophistication, and reliability.

Consumers' choice of Coca-Cola over Pepsi can be attributed to the brand's personality of sincerity, not to mention having been on the market for decades, and the sophistication associated with drinking it.

There is also packaging, the contoured shape of a bottle of Coca-Cola, emotional white, red and other colors that give preference to the consumer over Pepsi.

Demographic influence (same group influence)

The influence of demographic factors- age, sex, education level, occupation, income level etc is seen in this region. This socioeconomic characteristic of the population where the test taste as done greatly influenced the results. This is due to the fact that the taste test was conducted near the origins of the coca cola company which had developed brand loyalty over the years as these consumers saw the company and by extension its products as their own.

Lifestyle associated in buying the product

Coca Cola is associated with fun, being around friends and enjoying life, so the consumers prefer it to Pepsi. This comes out clearly in their campaigns and promotions

Advertising

Coca cola is advertised as’ the real thing’, and much fun and celebration often accompanies its advertisements, whereas the Pepsi adverts incorporated prominent personalities, coca adverts seemed more believable and attracted more consumers