© Cambridge University Press and UCLES 2022
20
Top Tips for Academic Reading
Sentence completion
TIP: Make sure you use words from the text exactly as they are written
in
the text, and that they fit the sentences grammatically.
Example
Here is part of a text about public relations. In this example, answers should
be no more than one word and/or a number.
Not
so long ago, public relations – or PR, as it is usually referred to –
was the poor relation of many functions within an organisation.
While Production, Finance and even Human Resources were usually
represented
at Board level, the PR function was much further down
the hierarchy, simply expected to do its job of issuing press releases
and gaining positive publicity for the organisation. This is now changing.
In addition to
these bread-and-butter tasks, PR specialists may now
be involved in strategic planning, as senior
managers realise how much
PR can contribute as the ears and eyes of the organisation.
Complete the sentences below.
1
Some of an organisation’s other
function used to be considered
more important than PR.
✗
Do'stlaringiz bilan baham: