Topic: Advertisement Advertising Equivalence Value

78.Speaker bureau-Search for conferences or fairs spaces for managers or spokespersons of the company.
79.Specialized Publication-Content focused on a specific industry and people working on it.
80.Spot- Brief advertising video.
81.Supplement-Printed accompanying a publication. Generally, it has certain periodicity.
82.Syndication/syndicate-A news service that takes a single story and places it on several websites or in several outlets nation/worldwide – Associated Press is an example of a syndicate.
83.Tanda-TV or radio advertising space, which is transmitted between shows.
84.Target-People to whom the communication is directed. Target audiences.
85.Tear sheets-A page sent to the advertiser that serves as proof of the ad insertion.
86.Titling-Process by which titles and expressive resources are added to journalistic materials. This includes bullets, headlines, highlighted textual citations, epigraphs, etc.
87.Traction-A term to denote interest in your client from a media outlet – this could be a request for more information or actual coverage.
88.Turn around-It literally means to "turn around" the company. It is the company extreme makeover.
89.Zapping-Changing between 2 or 3 TV channels using the remote control without paying much attention to one program in specific.

Idiomas about advertising

1.to coin a phrase/tagline – to create a phrase

It is not easy coining a catchy tagline or slogan
2.to harp on about something -to talk repeatedly about something in annoying way
These adverts always harp on about how good the product is but then they never keep their promises.
3.to stand over from the crowd – to be much better that everybody notices you
Apple’s latest advert for the Iphone 13 stood out from the crowd
4.to splash out on -to spend a lot of money on something
The big companies Coca Cola always splash out on advertising
5.go viral – to spread quickly and widely
China Airlines latest advert went viral across the world
6.to have it down to a tea – after much practice,be able do it perfectly
I have played this song hundreds of times on the piano,now I have it down to tee.
7.get our hand on smth -to get something
choose the correct option and get your on Toyota
8.across the board – applying to all
We will be making changes to the company across the board: our mission, our employee structure, and even our logo.
9.birds of feather- People with the same interests will often be found together.
These investors are birds of a feather: they all went to Harvard, work on Wall Street, and golf together
10.In the long run-Over a long period of time; eventually.
We are putting a lot of time and money into this project, but in the long run it will be worth it.
Pharasal verbs