Topic: Advertisement Advertising Equivalence Value

25.Corporate Image-Refers to what a company means or how it is perceived. It is created through the public relations strategy and also the journalists and media are involved.
26.Corporate Personality-This is what distinguishes one company from the others, and is composed of beliefs, values, mission, goals, and attitude.
27. Social Responsibility-Combination of several activities integrated into the strategy that an organization uses.
28.Coverage/hits- An article, story, blog or segment that mentions your client. Also refers to the physical copy of that mention that can be given to clients.
29.Crisis Communication-Communication that organizations use when experiencing a crisis. It is differentiated from the standard messages communicated by the organization.
30.Daypart-Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected.
32.Digital Rights Management (DRM)-Refers to access control methods that limit usage of digital content to protect publishers and copyright holders.
33.Earned media-Refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
34.Embargo - The sharing of unannounced, relevant information between a PR pro and the media that cannot be published before an agreed upon time and date.
35. - A measurement of the nature and extent of audience engagement through two-way conversations, the sharing of information, and other interactions such as subscribership.
36.Earned media-Refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
37.Embargo-The sharing of unannounced, relevant information between a PR pro and the media that cannot be published before an agreed upon time and date.
38.Engagement-A measurement of the nature and extent of audience engagement through two-way conversations, the sharing of information, and other interactions such as subscribership.