Topic: Advertisement Advertising Equivalence Value

13.Collateral Materials-A wide range of documents including catalogs, brochures, counter displays and sell sheets that companies use to promote themselves to their target audience.
14.Communications Audit-The systematic appraisal of all of an organization’s communications. A communications audit analyzes all messages sent out by the organization and may also study messages received by audiences about the organization.
15.Community relations-An area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan area(s) where an organization operates.
16.Concept Story- Feature story designed to pique the interest of a particular demographic audience.
17.Content marketing-The process of developing, publishing, and distributing useful information that engages prospective customers and propels them toward purchase. Do not confuse with advertisement.
19.Controlled communication channels-Tipo de canales que no están bajo el control directo de la compañía, por ejemplo, periódicos, revistas, radio y televisión.
20.Conversation- Measures study online conversations (tweets, blog posts and comments, linkbacks, etc.) related to an organization, issue, etc. The conversation may be measured by quantity, tone/sentiment, message fidelity, etc.
21.Conversation Metrics-Analyze online conversations (tweets, links, posts, comments etc.) related to an organization. Some of them are quantity, feeling, tone, message fidelity, etc.
22.Co-op Advertising- A joint advertising program by which ad costs are shared between two or more parties.
23.Corporate fact sheet-A document describing a company’s principles, services, philosophy, and fees, along with all company contact information, like: address, telephone, fax, and e-mail.
24.Corporate Identity-The company personality, composed of its ethics, philosophy, history, behaviors and standards with which it is identified from others.