Topic: Advertisement Advertising Equivalence Value

Topic:Advertisement
1.Advertising Equivalence Value -  Amount that would cost a story if it appeared as advertising. It is determined by multiplying the size of the story by the advertising rate of a relevant publication, radio or TV station.
2.Agenda setting- The ability of the news media to influence the importance placed on the topics of the public agenda.
3.Almanaque organizacional - Organizational Portfolio: Document that provides the history of an organization, including its achievements, activities, and goals achieved.
4.Angle -The viewpoint from which a story is told. Publicists, reporters, and journalists all use a specific angle, or approach, to communicate their story to a targeted audience.
5.Benchmarking -A measurement of the quality of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
6.Boilerplate - Often found in press releases, a boilerplate is standard verbiage that gives a brief history of the organization(s) and is located at the bottom of all company-issued releases.
7.Brand Identity-The outward expression of the brand, which is the symbolic embodiment of all information connected with a product or service, including its name and visual appearance.
8.Branding-The process of creating and/or disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
9.B-roll-Previously recorded video footage, often shown in the background, which can be used to bolster a news story about your client.
10.Business Process Reingeniering (BPR)-The analysis and redesign of workflows within and between enterprises in order to optimize end-to-end processes and automate non-value-added tasks.
11 Articles or tips that are authored by a thought leader at a company (or the company itself) about a topic in which they are influential.: In the media industry, circulation typically refers to the number of copies a print publication sells or distributes.