Учебное пособие G. G. Gubina english for tourists in professional communication part I textbook

Task 12. Say why writing in Chinese is difficult.  
Project and Research Work
Interesting Facts from the History of China
Task 13. Find some interesting facts from the history of China. 
 
 

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73 
UNIT 13
Departure from Hotel 
 
THEORY
Theory of Communication 
Intercultural Communication in Tourism 
Task 1. Learn the words.  
accept (accepted, accepted, accepting), accepts, v принимать
Norms of culture have to be accepted by all the members of the society. They are expected to accept the 
way of life, customs and traditions.  
pattern of behaviour 1 образец поведения 2 модель поведения
Cultural differences determine patterns of behavior. One has to accept cultural differences.  
Task 2. Analyse the use of the verbs from the text ‘Intercultural Communication in Tourism’. Write all the 
forms of regular verbs and the form in the third person singular. Make sure that you understand the 
meaning of these verbs.
Example: belong, belonged, belonged, belonging, belongs.  
Involve, motivate, provide, require, stimulate, visit. 
Task 3. Read the text and say how you understand intercultural communication in tourism.  
Intercultural Communication in Tourism 
Communication is the act of social life motivated by culture. It is the mutual social act. In the 
sphere of tourism, the process of communication is inseparable from each specific culture. Visiting 
different countries and meeting various cultures, tourists are involved into intercultural communication. 
Intercultural communication stimulates understanding and appreciating of world cultures as well as the 
culture of one’s own country. In the process of intercultural communication one has to take into account 
cultural differences. Patterns of behaviour, collective activities, stereotypes, values and their realisation in 
practice are to be accepted by tourists visiting a foreign country.
Intercultural communication in the sphere of tourism occurs at different levels. It takes place at the 
level of tourists belonging to different cultures, tourists and local population of the visited country, 
between tourist companies in the countries of the world, their staffs and other companies also providing 
leisure and entertainment services, required by individual tourists or tourist groups, i.e., the companies in 
hotel, transport and insurance businesses.