Unit 1: Business and the Business Environment Assignment Brief btec programme Title

Your key roles include the following:
• supporting data and business analyses to develop business plans;
• measuring business performance to compare actual data to forecasted values;
• executing market research projects and gathering intelligence on current industry, technology, and consumer trends.

Assignment activity and guidance

You have been tasked with conducting an industry analysis that focuses on the food retail industry to gain access to industry perspectives, best practices from other high-performance companies, and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (local, national, and international) and Public, Private and Non-Profit sub-sectors and the organisational mapping of ONE of the highest-performing companies. Organisations to be considered should be public, private, and non-profit companies such as supermarkets, convenience stores, food manufacturers, and others. You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include: 1. an introduction to sub-sectors and the different types of organisations in the industry, the market size, and the growth of the international business environment; Explain different types and purposes of organisations in the industry such as public, private and voluntary sectors and legal structures (P1). Describe the size and scope of a range of different types of organisations and growth of the international business environment (P.2). 2. A FACTSHEET FOR A SELECTED SUB-SECTOR ORGANISATION SUCH AS: convenience stores, department stores, supermarkets & hypermarkets, multichannel stores, with explanation of each of the chosen organisations, including background details of the organisation;