Unlimited power


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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P.147 
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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P. 148 
 
CHAPTER XVII 
 
ANCHORING YOURSELF TO SUCCESS 
 
 
 
A flag, like countless other things in our environment, is an anchor, a 
sensory stimulus linked to a specific set of states. An anchor can be a word or a 
phrase or a touch or an object. It can be something we see, hear, taste, or smell. 
Anchors have great power because they can instantly access powerful states. 
 
Our world is full of anchors, some of them profound, some of them trivial. If 
I start to say to you, "Winston tastes good like a..." chances are you'll 
automatically say, "Cigarette should." 
 
Anchoring is a way to give an experience permanence. We can change our 
internal representations or our physiology in a moment and create new results, 
but those changes require conscious thought. However, with anchoring you can 
create a consistent triggering mechanism that will automatically cause you to 
create the state you desire in any situation without your having to think about it. 
Anchoring is the most effective technique I know for constructively channeling our 
powerful unconscious reactions so they're always at our disposal. 
 
We all anchor regularly. In fact, it's impossible not to. All anchoring is a 
created association of thoughts, ideas, feelings, or states with a specific stimulus. 
Remember Pavlov's dogs? We live in a stimulus/response world, where much of 
human behavior consists of unconscious programmed responses. 
 
So how do anchors get created? Whenever a person is in an intense state 
where the mind and body are strongly involved together and a specific stimulus is 
consistently and simultaneously provided at the peak of the state, the stimulus 
and the state become neurologically linked. Then, anytime the stimulus is 
provided, the intense state automatically results. 
 
Not all anchors are positive association by any means. How do you feel 
when you see a red flashing light in your rear view mirror? Does it instantly and 
automatically change your state? 

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