Unlimited power

particularly macho about a specific brand of beer or particularly sexy about a 
particular cigarette? 
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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P. 144 
 
CHAPTER XVI-
KEY POINTS
 (cont.) 
 
The way to deal with people who are phobic is to disassociate them from their 
representations several times. 
 
One important thing to remember about refraining is that all human behaviors 
have a purpose in some context. 
 
In some cases you may find it impossible to reframe the behavior without 
confronting the underlying need that the behavior fulfills. 
 
I want to make sure that I create for them new behavioral choices that will fill 
their needs without negative side effects, 
 
How often have you said, "Someday I'll probably look back and laugh at this." Why 
not look back and laugh at it now? It's all a matter of perspective. 
 
If the person gets greater benefits from the old behavior than from the new 
choices, the person will probably return to the old behavior. 
 
Reframing is really nothing more or less than a metaphor for potential and 
possibility. There are very few things in your life that can't be refrained into 
something better.