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INTERNAL REPRESENTATIONS. 
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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P. 46 
 
We structure our internal representations through our five senses, and 
primarily through the three major modalities (representational systems): visual 
(V), auditory (A), kinesthetic (K). You might consider your senses the ingredients 
from which you build any experience or result. But as any good cook will tell you, 
you have to know the precise quantity of each ingredient as well in order to get the 
specific result. We refer to the quantities of each modality as SUBMODALITIES. 
 
We can change two things about the way we represent events in our life. We 
can change what we represent-thus, for example. if we imagine the worst possible 
scenario, we can change to picturing the best possible scenario. Or we can change 
how we represent something-for example, some people find that picturing 
something as being very, very large is critical for a state of great motivation. Other 
people find that the specific tone of voice they use when they talk to themselves 
makes a major difference in their level of state of motivation. Submodalities are 
the smallest and most precise building blocks that make up the structure of 
human experience. 
 
Here's a list of virtually all of our possible submodalities: 
 
Visual: 
 
1. 
Movie or still frame 
2. 
Panorama or framed (if framed, the shape of the frame) 
3. 
Color or black and white 
4. Brightness 
5. 
Size of picture (life size, larger or smaller) 
6. 
Size of central object(s) 
7. 
Self in or out of picture 
8. 
Distance of picture from self 
9. 
Distance of central object from self 
10. 3-D 
quality 
11. 
Intensity of color (or black and white) 
12. Degree 
of 
contrast 
13. 
Movement (if so, fast or slow tempo) 
14. 
Focus (which parts-in or out) 
15. 
Intermittent or steady focus 
16. 
Angle viewed from 
17. 
Number of pictures (shifts) 
18. Location 
19. Other? 

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