Tie-
Ins With Instructors’ External Services
. Many course creators use
their instructional videos to promote proprietary products like books or
consulting services. In many cases, enrollment in a course may entitle
students to special promotions and price discounts.
•
Ability to Test-Drive
. Not only do many courses offer a free preview of
one lesson, but if students wish to “return” purchased courses for any
reason within 30 days, they may do so, no questions asked. This makes
it easier to try one or more courses risk-
free if you’re not entirely sure
they will suit you.
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