Disadvantages
For Instructors and Course Creators
In selecting Udemy as their publisher, course creators should consider the following
disadvantages:
•
Competitive Instructional Video Publishers
. A number of startups,
such as
lynda.com
,
SchoolKeep
,
Fedora
, and
Skilljar
, have entered the
video how-to market. Competitors may develop dominant positions in a
particular subject category, creating a disadvantage for Udemy course
creators.
•
Competitive Course Offerings Within Udemy
. Course creators are at
the mercy of the
“tombstone” – each course’s viewing position on the
Udemy website. Udemy controls the placement and appearance of each
tombstone through proprietary logarithms, meaning your competitors
may have a leg up simply because they appear before you.
•
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